tag:blogger.com,1999:blog-16538260950887211362024-02-06T18:13:10.824-08:00By the Retailer.. For the Retailer.. Of the RetailerBeyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1653826095088721136.post-10361347253343848862013-11-24T21:40:00.000-08:002014-01-02T22:53:10.514-08:00'Emerging Role of HR Dept. In Today's Retail World'<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Gone are the days when Human
Resource department was considered just as a non-profitable department of an
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7e47600e-377b-4d0a-bc68-d5c2557dac60" ginger_sofatware_uiphraseguid="2e9b8520-f67f-47f5-9396-439995047fd1" grcontextid="organization:0">organization</span>. With changing times, additional responsibilities and innovative
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7bbcdd1f-be51-4a46-850b-e4a50f036cf2" ginger_sofatware_uiphraseguid="8f533728-fc14-4e06-8193-1c6689a7f1cf" grcontextid="practices:0">practices</span>, HR departments have now become an integral profit making part of any
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4e566c59-4dee-4222-bd6d-acb8b8ea7411" ginger_sofatware_uiphraseguid="8165031a-28fa-4f32-9e7b-41aa67a3c1c7" grcontextid="organization:0">organization</span>. I was being asked during an interview as to “What is more
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="af12cf67-777e-4e4b-9b3c-1be99f5e89b8" ginger_sofatware_uiphraseguid="9f8cb56c-6bd8-44d4-b2a8-5c5691aa24eb" grcontextid="important:0">important</span> – “Strategy or Execution”” And the answer is very obvious. <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="90dc0559-9cc3-4a5d-813f-b51ede34afd2" ginger_sofatware_uiphraseguid="f98008cf-04b6-4826-a662-1cb214d70793" grcontextid="A:0">A</span> well
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4eb54952-110d-472c-bc04-46ea3ee6e690" ginger_sofatware_uiphraseguid="241996dd-45a6-4362-b69c-2822cd5929d8" grcontextid="designed:0">designed</span> strategy will go waste if not executed properly and on the other side,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="0a8dde26-9659-4223-bf0c-edde8e651c63" ginger_sofatware_uiphraseguid="c8c164eb-1f75-4549-9a87-dd8e6f96601a" grcontextid="if:0">if</span> a strategy is not right, it is not going to work however well it is
executed. Thus <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c6679bd4-0cb7-4048-9564-8eadb55d2e9d" ginger_sofatware_uiphraseguid="f0441e78-06cf-4d84-8861-5c9df1c1dfa5" grcontextid="strategizing:0">strategizing</span> and Execution goes hand in hand especially when the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="124a6eb9-4d23-4a8e-9334-87e3dca22c8c" ginger_sofatware_uiphraseguid="667f4133-22e7-4739-a3bd-9516bce6dc71" grcontextid="market:0">market</span> is open with a tremendous potential. Lets rewind our memories just a <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="dc55fa14-fc85-4762-8931-79a31f44c9cb" ginger_sofatware_uiphraseguid="185c567c-e84b-4446-8d5a-94cb29196ad3" grcontextid="few:0">few</span>
Years back and think about the words like, Employee retention, Talent matrix,
Succession planning, manpower budgeting, Resource optimization, etc. <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c3b0b62e-23ab-45b1-b1ab-f9e22286bc08" ginger_sofatware_uiphraseguid="524540a8-a3ef-4428-b85a-96887695e359" grcontextid="from:0">from</span> a retail organizations point of view.
And many would agree that these were good to hear in the Annual meetings or during
HR planning meetings in many organizations. But now the time has changed.
Retail industry itself has changed so drastically within these few years that
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a4f2975b-3b20-482b-80ac-3e30ac70ef3c" ginger_sofatware_uiphraseguid="22aa8768-4de4-4f77-aa64-01eeefc27a77" grcontextid="managing:0">managing</span> it requires a lot of attention from every department.<o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large; margin-left: 1em; margin-right: 1em;"></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><span lang="EN-US" style="color: #2e2e2e;">Within a very short span of time, </span><span lang="EN-US">India
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="bb844ac8-1548-450d-ad56-e9f9b1ae5077" ginger_sofatware_uiphraseguid="aa34d1dc-b2d4-4923-be93-b91c2246af8f" grcontextid="has:0">has</span> emerged as a <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7998cf64-3bd0-43d5-843b-c75eb2b5bfea" ginger_sofatware_uiphraseguid="aa34d1dc-b2d4-4923-be93-b91c2246af8f" grcontextid="favorable:1">favorable</span> destination for international retailers, <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c6d6358b-76e5-43fb-9979-d2709871acdb" ginger_sofatware_uiphraseguid="aa34d1dc-b2d4-4923-be93-b91c2246af8f" grcontextid="outpacing:2">outpacing</span>
UAE, Russia, Indonesia and Saudi Arabia. The sector employs 7% of the total
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2ab2d2d4-d71c-42fc-b9b1-e3b13302a538" ginger_sofatware_uiphraseguid="6e886b55-61d4-4dce-aa45-22340f2a866e" grcontextid="workforce:0">workforce</span>; this is the second largest employer after agriculture and continues
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="96438db0-4d81-4093-b6a8-7b7599d6d08e" ginger_sofatware_uiphraseguid="6b952385-71a8-49d4-87b3-f63a5f3fc113" grcontextid="to:0">to</span> increasingly provide employment opportunities within the country. </span><span lang="EN-US" style="color: #2e2e2e;">The retail formats in India have evolved without any <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3cde28bf-b5cb-4568-9bae-cb7f396bf065" ginger_sofatware_uiphraseguid="ecbf70a7-76d2-480e-b442-efa1787524e5" grcontextid="past:0">past</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4ce4bb6c-3a97-41c6-a203-b569e30a565f" ginger_sofatware_uiphraseguid="339238e1-d3f3-4a5c-98d2-d4fcf483b2ae" grcontextid="blueprint:0">blueprint</span> or precedent to refer back to. Therefore, the retail industry in
India has been defined by experimentation, risk-taking and trial and error
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ab2ec6ee-d569-46c2-9582-5116792f2b86" ginger_sofatware_uiphraseguid="640ca6d1-dcf8-436e-9bf7-494c9acd6c85" grcontextid="methods:0">methods</span>. Its manpower intensive nature and unique requirements have resulted in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2764ebf8-0d56-4da4-9b7a-8985cbd3934c" ginger_sofatware_uiphraseguid="1825f074-087c-4c4a-a06d-c8df0cc76e1e" grcontextid="human:0">human</span> resource considerations taking on paramount importance <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fabf8481-f658-46f1-a55b-d1c77175b475" ginger_sofatware_uiphraseguid="1825f074-087c-4c4a-a06d-c8df0cc76e1e" grcontextid="for:1">for</span> the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8639b210-a29b-45da-96ce-610e2647da0d" ginger_sofatware_uiphraseguid="68c94c63-247b-480d-8aff-4af354c164a4" grcontextid="sustainable:0">sustainable</span> growth of the sector.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><span lang="EN-US" style="color: #2e2e2e;">Over these years the prime focus of every retailer was on
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e1d4c84d-d8c5-4d5d-8a5a-21fe4d526daf" ginger_sofatware_uiphraseguid="935d6b1c-12a8-40dd-868d-bb6e8115b3d6" grcontextid="sales:0">sales</span> and brand building along with expansion strategies. But this poses huge
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5e87fab6-77d7-4c1f-8066-96aa58eff730" ginger_sofatware_uiphraseguid="3c8f4dc2-2d56-46fe-93f6-a67619dccfb7" grcontextid="challenges:0">challenges</span> with respect to dealing with the short supply of qualified,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="68ac92f2-4282-419f-ab01-ce94a2583a82" ginger_sofatware_uiphraseguid="7b29ee61-c95a-4b89-90be-5a7d943ea283" grcontextid="future:0">future</span>-ready talent, sustaining high performance and retaining key talent.
Therefore, the key question for the retail industry in India is how
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e52c54d0-9248-45f8-9124-0ec7d6893362" ginger_sofatware_uiphraseguid="1d4b1e42-70f8-4ca9-b22c-b37423b89d58" grcontextid="organizations:0">organizations</span> can sustain high performance whilst battling both economic
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a70a4159-6100-4506-a0eb-f828d4926c8f" ginger_sofatware_uiphraseguid="1e65102f-b4e0-49b1-ae68-0831e1245c9a" grcontextid="challenges:0">challenges</span> as well as talent shortages. </span><span lang="EN-US">To
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fe4bf9dd-0be2-4db5-9124-53718750f436" ginger_sofatware_uiphraseguid="8d140425-714b-454b-a430-722eff7ad9a9" grcontextid="face:0">face</span> the challenge of increasing competition that has resulted from
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d8f097ba-8a1e-4560-a682-810a9ea48bd2" ginger_sofatware_uiphraseguid="23d50070-87d4-4723-9e58-64bcf59cb09d" grcontextid="liberalization:0">liberalization</span>, Indian organizations <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="17b47f1e-a48b-4a77-ac99-b5931fdf6be4" ginger_sofatware_uiphraseguid="23d50070-87d4-4723-9e58-64bcf59cb09d" grcontextid="have initiated:1">have initiated</span> adoption of <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="37021bdc-820d-4822-9cc0-591663d3ad1a" ginger_sofatware_uiphraseguid="23d50070-87d4-4723-9e58-64bcf59cb09d" grcontextid="innovative:2">innovative</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="160e7ab8-1281-4ac2-a2b1-74058d4d6196" ginger_sofatware_uiphraseguid="6a9bd3d5-0521-467e-ae63-aa980325a856" grcontextid="human:0">human</span> resource management practices to foster creativity and innovation</span><span lang="EN-US"> </span><span lang="EN-US">among employees. The growing needs of retail industry can only
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ef2ab711-33d4-42e9-8510-84c33027012f" ginger_sofatware_uiphraseguid="9dddf503-d956-461d-9d17-85ce82c5840c" grcontextid="be:0">be</span> matched up with the aggressive human resource practices.</span><span lang="EN-US" style="color: #2e2e2e;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Though having the right
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e275bc4d-6c27-470f-b7cc-5174dd8e5ba2" ginger_sofatware_uiphraseguid="d1be7adf-491c-4052-8222-44d990a251dc" grcontextid="product at the right:0">product at the right</span> time and the right place is what retail calls for, still
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a42cbfec-6f38-4ef8-8550-9a5ca93ec032" ginger_sofatware_uiphraseguid="19551292-e78c-4edd-bb3e-42e656ea8cbb" grcontextid="its:0">its</span> highly supported by the right people at various levels. Proper planning,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9e54c0a2-9112-4a3f-9599-4ae02ccac884" ginger_sofatware_uiphraseguid="f493573a-2ebc-4f9e-abca-a1c4d36c312a" grcontextid="organizing:0">organizing</span>, <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="194a0868-0606-43b2-8c32-8b71c58779a9" ginger_sofatware_uiphraseguid="f493573a-2ebc-4f9e-abca-a1c4d36c312a" grcontextid="strategizing:1">strategizing</span> along with excellent execution is the key to the success
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4d84cb7a-5f26-41c5-9a6f-d10e037f9d13" ginger_sofatware_uiphraseguid="1827c8f0-cf2a-4b2f-8421-3e085a48c174" grcontextid="of:0">of</span> any retailer. And execution is purely dependent on the teams and <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ce2118bd-d158-4718-b0d0-8c9f306bf5f7" ginger_sofatware_uiphraseguid="0d6f8c52-89a5-4738-a3b1-b6a45fe34a7b" grcontextid="their:0">their</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="cbd185a1-2879-4ff2-991f-465f5b1276d8" ginger_sofatware_uiphraseguid="23dad5e4-2a80-4bf9-b858-35b395c72fcf" grcontextid="capabilities:0">capabilities</span>. The success of any player in this sector depends not only on
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a1fe1b82-77d6-49af-9746-fb519b8fa2bc" ginger_sofatware_uiphraseguid="4b5ff507-e7ba-4377-b993-075afb69b07e" grcontextid="understanding:0">understanding</span> target market and implementing marketing mix strategies but also
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="64a1a285-b336-471e-8068-95f2221dd131" ginger_sofatware_uiphraseguid="fbe14065-b13c-4765-a569-f41960a636ec" grcontextid="on:0">on</span> how effectively a retailer develops systems of high performance work
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4ee175c0-508c-4dbe-b8f6-8426b3003c2c" ginger_sofatware_uiphraseguid="26d69c61-0f93-4e6d-b383-8ac5a7e1eef1" grcontextid="practices:0">practices</span> including comprehensive recruitment and selection procedures, reward
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="10dbc043-1fa4-4917-8ac0-246e4f81ae8b" ginger_sofatware_uiphraseguid="7a938d42-11a3-4ea5-b8d5-2eb4a14689ee" grcontextid="policies:0">policies</span> and performance management systems, and extensive employee involvement
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1e405dd2-2254-4786-be66-61f9470b4c9c" ginger_sofatware_uiphraseguid="1efc8991-0b03-4fc7-9a84-b9e4c8d7dd12" grcontextid="and:0">and</span> training. Human resources people are the backbone of any company and the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fd8d8e53-3242-4027-9ec1-7e5119d7a151" ginger_sofatware_uiphraseguid="90397a8c-3f2e-4fea-b020-9722cccdded0" grcontextid="success:0">success</span> of retail business depends a lot upon the kind of human resource
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fa490ec3-1c44-4c97-a05d-953e2a703429" ginger_sofatware_uiphraseguid="0b94d322-9d40-4602-87fc-f4552242dbe4" grcontextid="strategies:0">strategies</span> it is following and how people are managed. Because of increasing
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f1682cf1-0a2d-42cb-a74a-7525909ef821" ginger_sofatware_uiphraseguid="a96f4312-91ae-487e-a457-9acdeeab3e9f" grcontextid="competition:0">competition</span> between organized retailers, the retail industry is facing the challenges
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8e1311a1-6fd7-4bb7-9e3a-917318e3419f" ginger_sofatware_uiphraseguid="13afe3b4-2efc-433e-8400-d212d976df4f" grcontextid="and:0">and</span> hurdles from different areas.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Fast changing retail trends
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e4253ad0-f3e1-43d8-8a35-68550f5e3e38" ginger_sofatware_uiphraseguid="1edbb4fd-7c7d-470f-aa02-1a5cfb6757ba" grcontextid="are:0">are</span> heavily impacting the HR in retail, which started off as operational
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ca03a324-b4d7-4803-8a38-36c476295214" ginger_sofatware_uiphraseguid="e364ea21-1106-4f56-ae71-d0b35e0196ee" grcontextid="function:0">function</span>, and is soon expected to become a strategic partner in the business. The
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a5190233-5d46-4ffe-9b78-cfb4b6c4de30" ginger_sofatware_uiphraseguid="c8295c9b-5cb3-41cf-82f7-96cb7a7514fb" grcontextid="changing face:0">changing face</span> of India’s retail has also seen changes in the way HR department
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="27d82033-2cc1-4c4c-9670-5882529e43fd" ginger_sofatware_uiphraseguid="a4210149-4f2a-4de3-9d8c-9c12664f9282" grcontextid="functions:0">functions</span>. Initially HR was seen as a support function and used to majorly
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1816d421-385d-4a41-94e9-1e83f4e04582" ginger_sofatware_uiphraseguid="4d8713e5-23df-453c-9e0d-dd8a590034e8" grcontextid="concentrate:0">concentrate</span> on hiring and managing the exit of an employee. <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f198abb1-6477-4fd7-9cdd-51a4cb557484" ginger_sofatware_uiphraseguid="c11a46c8-9920-4589-af13-6f4d6987316f" grcontextid="HR’s:0">HR’s</span> key
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="008ff1bf-d0cb-44d6-b1fa-50fe7be49f67" ginger_sofatware_uiphraseguid="15fe6499-d861-49dd-956a-d5ecb9b4be21" grcontextid="performance:0">performance</span> indicators were based purely on hiring numbers. Now, with the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2a08639a-5aee-4e8e-b390-1536761b81bf" ginger_sofatware_uiphraseguid="ce7607a3-828a-4962-8a89-4d9423b0e559" grcontextid="changing:0">changing</span> business environment and more exposure to HR functions via education
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="6357420f-97fe-4935-b9af-1ab2c0205111" ginger_sofatware_uiphraseguid="97c48faf-e387-4f7e-9b73-a27cc8644478" grcontextid="the:0">the</span> role has emerged to be a Business partner. Now with the opening up of FDI
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1a6fab47-ab1c-4513-9291-20b8105ecca9" ginger_sofatware_uiphraseguid="be9f2730-84d5-45a7-bc86-578726283352" grcontextid="and:0">and</span> entry of large retailers, there are lots of tasks in front of the HR teams
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3c4e34f9-dec7-4dae-a029-b8647955976a" ginger_sofatware_uiphraseguid="46a9542c-d430-4dcd-82b5-e8294d70c877" grcontextid="like:0">like</span> retention, innovative hiring, increase productivity and reducing attrition
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b2c5cf35-c15e-4a3b-bdaa-8f1546f9ae1b" ginger_sofatware_uiphraseguid="73d8d19e-4158-491e-bddb-8f85a3768b2f" grcontextid="created:0">created</span> due to competition. Training at all levels, which was earlier, ignored
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="db83cee6-716f-4870-ab7c-c295282be6f2" ginger_sofatware_uiphraseguid="6dab6b4b-37cf-4d0a-b958-721b2a9572cd" grcontextid="by:0">by</span> many organizations, has also become a very important part of many organizations.
Many organizations have their own internal training centers, which can induce
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="112e9a4b-4bbc-44e2-aff3-252cd936b996" ginger_sofatware_uiphraseguid="f793f093-55df-4791-a8d0-a4f01543173c" grcontextid="best:0">best</span> retail practices in all their employees. Few of the most common challenges
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="0324eb47-4711-4d6e-9b5c-b738b724e1f0" ginger_sofatware_uiphraseguid="99a87584-3d7e-41ca-b497-885ec571d885" grcontextid="faced:0">faced</span> by HR Team along with their contributions would be:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Building Capability</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">70% staff of any retail
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4d3432c3-abac-47c2-804c-2baa0861d757" ginger_sofatware_uiphraseguid="ee51e157-4e40-4b25-8c71-3fb0bf7c3e1f" grcontextid="organization:0">organization</span> would consist of <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="0214ccc8-3def-41fa-8074-ab6806c5c941" ginger_sofatware_uiphraseguid="ee51e157-4e40-4b25-8c71-3fb0bf7c3e1f" grcontextid="frontline:1">frontline</span> sales staff that is either <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="27e0c410-55f8-4240-b4d3-95f68c895931" ginger_sofatware_uiphraseguid="ee51e157-4e40-4b25-8c71-3fb0bf7c3e1f" grcontextid="freshers:2">freshers</span> or
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4bc8bbee-8c43-4cd9-976c-ac9aea1af855" ginger_sofatware_uiphraseguid="46beebf9-03b2-4f05-b90f-f60a1697efe0" grcontextid="less:0">less</span> experienced. A major challenge is to make them understand that they are
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4aad994a-dabe-44d1-9315-c1c1ed0678c8" ginger_sofatware_uiphraseguid="46d5358f-2ee7-4f21-95bc-fae8ae7f0c37" grcontextid="not:0">not</span> a part of a Mom and Pop store but <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="cb7445bf-d792-4898-927b-bcb30cb97cc7" ginger_sofatware_uiphraseguid="46d5358f-2ee7-4f21-95bc-fae8ae7f0c37" grcontextid="of:1">of</span> a national or international retail
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d67296bf-5872-429d-ac94-fc141beacb70" ginger_sofatware_uiphraseguid="4f4aa972-e923-4d41-b074-5fa1313475c0" grcontextid="brand:0">brand</span>. The Store manager at store level has the task of motivating employees
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="544d6423-62b6-4440-9bdf-e95158c6e2b9" ginger_sofatware_uiphraseguid="984d5fc0-8fc7-444d-8b80-0587a64d0a77" grcontextid="but:0">but</span> he is more focused upon targets. Also these are not highly experienced
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c13340b0-ceb7-4d40-9b64-1df3455db58a" ginger_sofatware_uiphraseguid="3626902c-5b4a-41cf-a218-971a1a588a18" grcontextid="people:0">people</span> with an understanding of various motivational tactics. Thus HR
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="98fd47b5-392c-4460-8379-8b903c953a2c" ginger_sofatware_uiphraseguid="ad93f967-6d72-4a60-b459-5922975ff8d8" grcontextid="intervention:0">intervention</span> at store levels has changed the way that a retail staff feels
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5370cf3c-84f6-40a5-806c-88d8ec921f30" ginger_sofatware_uiphraseguid="db569c29-5ba8-4ec5-b47f-311674ad03f6" grcontextid="about:0">about</span> its organization. Also the scarcity of an experienced talent pool in the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="6bd0d032-5b07-4ea2-a6f2-2e37b0ca5431" ginger_sofatware_uiphraseguid="9d4c135f-be59-48e6-af8c-1b4aabab04bd" grcontextid="retail industry:0">retail industry</span> in India means that HR needs to focus on building in-house
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e3cc1791-94af-4ff8-a99c-90bf963bab12" ginger_sofatware_uiphraseguid="ad213bcb-ad46-41c4-b4fb-3e947d9e08e9" grcontextid="talent:0">talent</span> capability since there are just a few professional courses for retail in
India<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Matching individual and
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3b50c51a-bc92-46d3-b33c-af741f585041" ginger_sofatware_uiphraseguid="083c1353-6e7c-4124-92dd-91ee5c02ac65" grcontextid="organizational:0">organizational</span> expectations</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Retail being an unorganized industry
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="bdcc0a8f-8399-45f4-b05c-0118690a823f" ginger_sofatware_uiphraseguid="9b04ada6-ca49-4b00-badf-b44a03c4082c" grcontextid="experiencing:0">experiencing</span> so many changes to progress towards being an organized industry in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="39a937d0-9ed2-46ad-9e80-a462477e3651" ginger_sofatware_uiphraseguid="93a4ebc2-313e-437d-9091-c7f11711539c" grcontextid="a:0">a</span> large manner, it is very difficult for HR to offer a concrete succession plan
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="0b22323d-f57a-491a-b51e-8d56abc0b7e6" ginger_sofatware_uiphraseguid="82c42e68-0deb-489c-b006-36117a562cc9" grcontextid="to:0">to</span> the employees. This often impacts the employer brand equity of retail
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e267df68-1e96-4fbd-bda6-38abfa127d75" ginger_sofatware_uiphraseguid="68ef46b3-6528-483a-b254-7a860edb37a8" grcontextid="organizations:0">organizations</span> when they scout for talent. Thus it is again the responsibility
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8fa52be7-bdf5-4a39-8b52-2ef30a8cf01b" ginger_sofatware_uiphraseguid="d251c977-31bd-4944-9cfc-c8eba2be7844" grcontextid="of:0">of</span> the Human Resource team to match the expectations of retail employees and
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ceb6720a-4136-46da-9cf0-50937e95bae0" ginger_sofatware_uiphraseguid="1fd0eeb6-13db-4aca-9675-8bc3ece876b7" grcontextid="show:0">show</span> them their career succession plan.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Increasing employee
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a803492e-38eb-4a38-bf4d-377345f695a5" ginger_sofatware_uiphraseguid="9f66cddf-65a7-4f48-9433-13fc1ac159cb" grcontextid="productivity:0">productivity</span></b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Though employee productivity
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="21792f91-a06c-4990-af44-c4a50147f1f0" ginger_sofatware_uiphraseguid="b126abc1-85ad-429e-a518-77905778a616" grcontextid="is:0">is</span> not a direct role of HR Department, HR has to focus on building manpower
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="edbc9880-6250-4397-91d9-2167fc894347" ginger_sofatware_uiphraseguid="b41743e0-1773-430a-a5dd-902dc2ab0a8c" grcontextid="efficiencies:0">efficiencies</span> and on ways to enhance employee productivity on an ongoing basis.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Job insecurity</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Retail being a target driven
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="be0c3040-c7bf-45c4-811f-86e5199092f5" ginger_sofatware_uiphraseguid="d4dd5b69-1a62-403c-9938-f5608af1e095" grcontextid="job:0">job</span>, there is a high level of Job Insecurity amongst the retail staff, especially
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c7b172ce-ecb4-47fb-b672-0d28dc8fc454" ginger_sofatware_uiphraseguid="30797c9e-f1e5-4706-8df4-303f5c84bdc6" grcontextid="at:0">at</span> the entry level. HR Department plays a very vital role of a catalyst and as
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="dbee557f-58e7-4b52-84ef-e1e30192247f" ginger_sofatware_uiphraseguid="f68ac477-31a6-4ce8-8d62-e503383962de" grcontextid="an:0">an</span> internal training department by which employees can meet their desired
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="308639d7-7249-4738-8461-72f597ce226b" ginger_sofatware_uiphraseguid="d9da22b9-e9ac-4ffc-9862-79dff2f7e3f9" grcontextid="productivity:0">productivity</span> level. Coming up with various Incentive plans, Motivating
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fc30341e-7c13-42f4-95fb-08a1e467c5f4" ginger_sofatware_uiphraseguid="5f204873-d2a7-4eee-af8d-dce1e1ec3469" grcontextid="employees:0">employees</span> at various levels and building a sense of belongingness in a vital
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="af70d3ed-7e0e-46cc-bf7f-7e4cfeef075a" ginger_sofatware_uiphraseguid="92240198-71d8-407b-a5e2-a3d2e7a17059" grcontextid="part:0">part</span> of the HR agenda.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Managing compensation
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="25ed235e-1615-4b48-8d47-ed426da300b4" ginger_sofatware_uiphraseguid="3a9c1d89-3d36-48a9-9817-aa6bbceb673c" grcontextid="expectations:0">expectations</span></b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">The retail industry operates
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9ea26c3f-e3e6-4d05-8afc-80b0413e2b4a" ginger_sofatware_uiphraseguid="9f832c8b-c297-4274-ac49-e53e978e3bbf" grcontextid="with:0">with</span> wafer-thin margins and, therefore, managing compensation expectations in a
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f7a2db0b-9d99-4e38-893c-22c69d4a358a" ginger_sofatware_uiphraseguid="1bbc46fd-be3f-40ec-85de-13537ec39bb1" grcontextid="situation:0">situation</span> of scarce talent is a key challenge. People at entry level are keen
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1a038d85-f6c7-49f4-88b1-866e808fe9b5" ginger_sofatware_uiphraseguid="b81ff5b7-07de-42e0-ac59-4a507ab29aa7" grcontextid="about:0">about</span> their pay package than about the organization. They change jobs even for
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e7961200-57cc-4fd3-820f-75e9dea59f7c" ginger_sofatware_uiphraseguid="4237abfa-460d-48b3-94ca-024cff795234" grcontextid="a:0">a</span> hike of 500 to 1000 rupees. So building a compensation mix, which is unique
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="354f55c5-47ca-4b8d-b34f-91c13b481228" ginger_sofatware_uiphraseguid="5d60141c-d438-496e-a0bd-4afd460e2452" grcontextid="and:0">and</span> motivating, is a key challenge. Also there are lots of variable components,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f4330e1d-3d08-49de-9ab8-3c70837f221e" ginger_sofatware_uiphraseguid="b8478397-c3ca-4646-b520-c6b4cf3412b8" grcontextid="which:0">which</span> are performance based and thus not taken positively by entry-level
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3e96507d-1ddd-4440-ad61-e621e730ee83" ginger_sofatware_uiphraseguid="98de8666-da44-4faf-855c-8d5feabcf073" grcontextid="employees:0">employees</span>. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Talent Management</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Retaining staff in an industry,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9516ac80-da50-4218-83be-6f7e5f549209" ginger_sofatware_uiphraseguid="388a6978-5a34-41db-bfbe-b369015e5506" grcontextid="which:0">which</span> calls for long working hours, working on weekends, and without a concrete
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a13b3da4-db7a-41c3-97c5-8622f761ff5a" ginger_sofatware_uiphraseguid="d4fc563d-d46b-4463-afef-11686660e5df" grcontextid="career path:0">career path</span> is a big challenge for the Human Resource <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d30d1b02-cc59-4141-9097-e7f92489f361" ginger_sofatware_uiphraseguid="d4fc563d-d46b-4463-afef-11686660e5df" grcontextid="department:1">department</span> of Retail
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="80f89dd9-a8fd-4c2c-bd86-e1ef29332be3" ginger_sofatware_uiphraseguid="54f5ce48-f82f-41b0-b1e5-a4b2b8316c50" grcontextid="organizations:0">organizations</span>. The retail industry is one of the largest employers of staff in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8bb501f2-fda4-4f53-97a0-262338688dcf" ginger_sofatware_uiphraseguid="1173926b-e05c-4f2d-88c1-0b3624988df6" grcontextid="its:0">its</span> sales team and the demand <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b61a8e26-4993-426f-8ee6-66c0d2a318f1" ginger_sofatware_uiphraseguid="1173926b-e05c-4f2d-88c1-0b3624988df6" grcontextid="continues:1">continues</span> to increase with the expansion of
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="73802291-bd6f-4716-b750-46b5cc25224d" ginger_sofatware_uiphraseguid="bdce0b02-45a4-4e41-9420-f2d30192766d" grcontextid="organized:0">organized</span> retailing. However, the industry is also coping with high attrition
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c1b5b4d4-82fd-4d43-9285-c73d6c312ecc" ginger_sofatware_uiphraseguid="3092adaf-1b86-4a4c-9a52-4ae3d7cb2549" grcontextid="rates:0">rates</span> and this will continue as more players enter the market and the workforce
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fc9b48f0-4465-4d39-afc0-3adb93e2d5c5" ginger_sofatware_uiphraseguid="1059afc9-8f5b-446e-832d-d4fbfcea63ed" grcontextid="has:0">has</span> a greater choice of employers. The Human Resource departments are going out
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b4f455e1-9626-44c8-a283-36fa1fd0a2e1" ginger_sofatware_uiphraseguid="396374d6-4c8b-4572-91ce-b7cbed701b53" grcontextid="of:0">of</span> the way to adopt new ways of recruiting and retaining the talent including
Social media’s like Facebook where fresh talent can easily be attracted. Human
Resource Departments across retail organizations are trying to adopt <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="60d2ba1a-a05a-44e7-b31f-563a8d3773a2" ginger_sofatware_uiphraseguid="3ab2e71e-c03e-4eef-8d29-b90b0cf708b3" grcontextid="innovative:0">innovative</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b092c733-f349-4128-9f92-9da80ad8ba6c" ginger_sofatware_uiphraseguid="8a77ab2b-88f3-48b6-b38c-867889268a01" grcontextid="practices:0">practices</span> to attract and engage employees. Various motivators are being
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="61e27617-eb07-4ba4-93b4-92fa09e2d00f" ginger_sofatware_uiphraseguid="fe4cc356-c4a6-4e0a-a1ee-f599d74eb050" grcontextid="experimented:0">experimented</span> at various levels like celebrations at store levels, incentives, flexible
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c9abc17b-7703-419b-9c4b-4e62c1ad8a6a" ginger_sofatware_uiphraseguid="d6c3eeb9-4532-4b11-b934-afac8fd0b704" grcontextid="working:0">working</span> hours, internal and external trainings, sponsoring further education, discounts,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8985f49f-9957-4c85-a48f-0a88e83a8fd8" ginger_sofatware_uiphraseguid="f0fe1fcc-4ad6-4db9-a39c-3de78342ba9b" grcontextid="celebrating:0">celebrating</span> the retail employee day, etc. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">Human Resource department of
Retail organization, still need to understand that Retail is not yet considered
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="049540df-8438-4216-9018-43a5bc586b1f" ginger_sofatware_uiphraseguid="99da47d6-ee92-4b1d-b90b-ce3106910152" grcontextid="as:0">as</span> an Industry. People still do not consider retail as a professional career
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="dff65127-3d2e-4262-9bb7-70b55db1d676" ginger_sofatware_uiphraseguid="82bc8725-2b8c-4faa-aa3c-fab38d483332" grcontextid="option:0">option</span> compared to other industries. Getting the best productivity from the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f22cd718-f49e-43a9-b580-6ef0b8cfdeb9" ginger_sofatware_uiphraseguid="f92e7614-e568-4f55-ba7f-7a49979cf791" grcontextid="least:0">least</span> motivated staff is really a big task till the time people feel enthusiasm
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1d27bdf9-d815-4e91-b885-6e85c86870d6" ginger_sofatware_uiphraseguid="380f2e4f-5e02-4bb5-b558-76458eca3d3d" grcontextid="to:0">to</span> start their career as a retailer. The human resource department is not just
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="eda930b4-ee59-444f-98f6-524e84ca0cc6" ginger_sofatware_uiphraseguid="f89ae92d-3d9d-4fa3-9556-cde0357d870a" grcontextid="a:0">a</span> department but also an internal business partner, which can learn from the past,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a14434af-e2c2-46d8-8379-f9972305ff22" ginger_sofatware_uiphraseguid="0827ddb4-48a3-4b93-bf66-41002c8ea294" grcontextid="see:0">see</span> the current trends, and analyze the future trends and requirements <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e4ba09ac-d59a-47e1-91bd-652eb2b57df5" ginger_sofatware_uiphraseguid="0827ddb4-48a3-4b93-bf66-41002c8ea294" grcontextid="to:1">to</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ffc94303-24d5-4db6-8b2a-afa322d3cc24" ginger_sofatware_uiphraseguid="85727caa-cdc5-4f0b-888a-598685af97cc" grcontextid="create:0">create</span> a future ready team for its organization along with contributing to the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="249e8ac8-4b77-4aa5-9616-097cafc11909" ginger_sofatware_uiphraseguid="5356ecb2-66da-4273-b0b2-0b241255fbf9" grcontextid="industry:0">industry</span> practices. For HR to integrate with the Business as a <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4195557a-0221-4706-9361-f59164bfa8f6" ginger_sofatware_uiphraseguid="7bf81bc9-655b-49bf-bb9e-7f30b65b5c6e" grcontextid="strategic:0">strategic</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1036d86b-f212-4245-82fc-d6d655673106" ginger_sofatware_uiphraseguid="56886576-ddfe-4945-99e5-4915ac5718cb" grcontextid="function:0">function</span> we need to be clear on the Strengths <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="41c7ec99-5505-465a-b5b6-89df2f81d20d" ginger_sofatware_uiphraseguid="56886576-ddfe-4945-99e5-4915ac5718cb" grcontextid="and:1">and</span> Opportunities that HR can
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d3a4e455-6aa9-41f7-b23c-3841eb8b61d5" ginger_sofatware_uiphraseguid="9ee5f743-97e3-43a3-b064-00466edf116c" grcontextid="build:0">build</span> upon and simultaneously be aware of Weaknesses and Threats that can pose
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="94aa0d77-3553-420c-900d-d2fd994a7f1c" ginger_sofatware_uiphraseguid="fd213b5c-4653-4af8-858c-49a1c3341d44" grcontextid="new:0">new</span> challenges to HR in the retail industry.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: large;">With the tremendous expansion
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="99cee8e1-227e-459f-99d9-6401f209d9ed" ginger_sofatware_uiphraseguid="f9382eb2-391b-445d-8e9c-d85ebbac6dd3" grcontextid="of:0">of</span> the retail market in India and also with the entry of foreign players in the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="251b72b9-e5fa-44f5-b497-2fea7a0cc576" ginger_sofatware_uiphraseguid="6e82f9ec-55d3-455d-ab16-32abca65e394" grcontextid="domestic:0">domestic</span> market, there is a surety of talent crunch in the near future. Here <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b45fe5b0-52e2-4f06-af50-eef656ff1d21" ginger_sofatware_uiphraseguid="dd776c3a-0508-4b44-887a-bec1cb6921c1" grcontextid="to:0">to</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3d8beb63-6f30-4246-9d62-dff442ab1f92" ginger_sofatware_uiphraseguid="4068a3aa-c3a7-40c1-8c9c-c9d2106996ea" grcontextid="attract:0">attract</span> right talent, grooming them as per your company demands and then <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="018927dc-7002-47c2-a44a-5b02abc7081b" ginger_sofatware_uiphraseguid="4068a3aa-c3a7-40c1-8c9c-c9d2106996ea" grcontextid="retaining:1">retaining</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7ea5deff-98a9-47d1-991a-024f642fd75b" ginger_sofatware_uiphraseguid="bf4deeac-b559-4cfc-bcb9-ffb6016d6339" grcontextid="them:0">them</span> is the biggest and ongoing task in front of any retail HR today. We have
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="82546958-abff-47d5-a25b-c176dcd5db59" ginger_sofatware_uiphraseguid="8224511e-d4de-4946-aaef-a7af52ab3672" grcontextid="seen:0">seen</span> a shift in the focus of HR practices from just recruitment to nurturing
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="76476d8d-1aae-4d16-9df6-fb2f00f6f78a" ginger_sofatware_uiphraseguid="0f0468a0-e3cf-4c70-b3a0-14da7ba76d4b" grcontextid="the:0">the</span> talent. Various organizations come up with different policies to motivate
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ca49d60f-a7a8-43ac-8e85-ebca677e49db" ginger_sofatware_uiphraseguid="166ed0a8-2e44-48bb-a008-9d0a5c9e9813" grcontextid="their:0">their</span> staff. Though money is very
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2aab0b72-224f-4253-bcf5-1941c69337f2" ginger_sofatware_uiphraseguid="ca52dfaa-d5d2-451e-8cd6-5252d91b66f1" grcontextid="important:0">important</span> for entry-level staff, there are various factors, which affect the person’s
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="962557c2-6bd4-4d29-b6ba-229594d83bc9" ginger_sofatware_uiphraseguid="f73a863e-2d8f-4732-9455-9f46200174a1" grcontextid="intent:0">intent</span> to be associated with a particular organization.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">The HR department has now
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="feb3026a-61b6-4964-8347-8aece3137505" ginger_sofatware_uiphraseguid="d0170973-293c-4be2-9a51-0a953ecaf37c" grcontextid="started:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">started</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> understanding not only the human values but also the business
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1068ab18-7cc9-4614-a7ef-c4a9fb084285" ginger_sofatware_uiphraseguid="3eb9762a-0369-43e5-9fc2-00a90f515a4c" grcontextid="proposition:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">proposition</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">. The planning and </span><span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e52b4ea0-cc3a-4e47-8a23-8a28c5e208a5" ginger_sofatware_uiphraseguid="df6b378d-d3c5-4c29-ab0c-e0abd59265d4" grcontextid="strategizing:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">strategizing</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> is done keeping in mind the organization's
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="180d9d31-fd6e-472f-b9f9-ac939570dab6" ginger_sofatware_uiphraseguid="02634742-58b1-40b7-acc1-3416fc28e4eb" grcontextid="goal:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">goal</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> as a long term prospective. They need help moving the function toward a
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7a24e402-edd7-4506-9d5a-ae3acf2bae70" ginger_sofatware_uiphraseguid="d4b1c625-0f61-45b4-8ecf-de869f2f530d" grcontextid="clearer:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">clearer</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> set of priorities; making it more insight-driven and more aligned to
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="31b30b71-c9d3-4ba5-a470-143a46f81bb7" ginger_sofatware_uiphraseguid="b2edb5a4-30d6-40bf-b0df-8e730aa510e8" grcontextid="the:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">the</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> enterprise strategy. A well-designed and well-executed functional agenda
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="82931f36-cc5e-4240-ba29-5f3027a8a97f" ginger_sofatware_uiphraseguid="82fe7124-f705-4aa7-95dd-15cffc3b2597" grcontextid="can:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">can</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> make the challenges easier and the rewards greater. It can help the entire
HR team become true partners with your colleagues in line management and better
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ae1f5b3e-be43-45db-8216-104c4e8fcadd" ginger_sofatware_uiphraseguid="9c611ed5-805a-4f0c-8d71-823a17734617" grcontextid="contributors:0" style="font-family: Georgia, 'Times New Roman', serif; font-size: large;">contributors</span><span style="font-family: Georgia, 'Times New Roman', serif; font-size: large;"> to the overall success of the business.</span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><span lang="EN-US">The key task for HR is to
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="56a26fe4-884a-40f2-a15a-cc08224ee3bd" ginger_sofatware_uiphraseguid="34ed05c0-8199-4727-8537-3c810747af12" grcontextid="help:0">help</span> shape a highly skilled, engaged and productive workforce and to discover
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="015432a0-dde8-4e60-8ca8-e5186f3a6651" ginger_sofatware_uiphraseguid="826358de-7cb7-4f6f-9dd7-2918a34bff19" grcontextid="new:0">new</span> sources of attracting talent. Till date, they have been successful in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9c0fce27-d237-458b-a9a0-b215221dea1a" ginger_sofatware_uiphraseguid="a4429f55-6830-4ad9-bc4e-57ed7ce3b537" grcontextid="reaching:0">reaching</span> their goals. There cannot exist a no attrition situation especially in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d698a4f9-0ece-40a6-bf39-5da018c986a4" ginger_sofatware_uiphraseguid="dc378c0c-e3e4-44f3-b07e-996b62ccffd5" grcontextid="larger:0">larger</span> organizations, but controlling and reducing it is the task in hand. The
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8f17f961-04a5-484a-ac00-b6f1d0c9f79d" ginger_sofatware_uiphraseguid="40fbc53e-edc2-41bc-bd0d-ad67b41880ed" grcontextid="future:0">future</span> of retail is very certain with major retail expansion, shortage of
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="98750f03-7727-4d6c-b6e6-2de3e2bc09c3" ginger_sofatware_uiphraseguid="8eb65699-2208-44ad-b493-93c545eacf96" grcontextid="talented:0">talented</span> staff, and competition between organizations to attract the best of
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ea2776c1-dc89-40b0-aee3-6c89bf040284" ginger_sofatware_uiphraseguid="d4472ec1-6cdd-4582-a7ae-581688ed279d" grcontextid="the:0">the</span> available talent, creating new talent to meet their demands and <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="53c3b999-9302-4a5b-9917-32beb01c4124" ginger_sofatware_uiphraseguid="d4472ec1-6cdd-4582-a7ae-581688ed279d" grcontextid="retaining:1">retaining</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5b2c9fea-50c4-4e81-9520-44a065c4402d" ginger_sofatware_uiphraseguid="a476ea65-94cb-44ec-b883-f74ff4e6e905" grcontextid="them:0">them</span>. The role of HR department has changed till date will change times and it
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="054d9a3d-12aa-439b-9434-1e95d992e381" ginger_sofatware_uiphraseguid="badaabb4-0d60-43a3-b5aa-266d82173368" grcontextid="will:0">will</span> adapt and improvise itself in the coming future as well.</span><span lang="EN-US"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg"><span lang="EN-IN" style="color: #888888; text-decoration: none;"><br /></span></a></span></span></div>
<div class="MsoNormal" style="margin-bottom: 9.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="color: #222222; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Note: This article, written by Mr. Barkat Charania, CEO-Beyond Talent Management, was published in 'Images Retail' magazine Nov'13 issue.</b></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></div>
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span>
<br />
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
</div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0tag:blogger.com,1999:blog-1653826095088721136.post-41664263862718453622013-10-17T00:51:00.000-07:002013-10-17T00:51:27.304-07:00Specialised courses in retail: Need of the hour<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;"><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3bb40208-e366-4513-8005-cc47797c98af" ginger_sofatware_uiphraseguid="f846c598-43f9-43f2-8932-19c6cc8192ad" grcontextid="As:0">As</span> 51% foreign <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e78c8f45-86d8-403f-bf80-1a3a9b507def" ginger_sofatware_uiphraseguid="f846c598-43f9-43f2-8932-19c6cc8192ad" grcontextid="direct investment in:1">direct investment in</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="403054dc-0995-405d-95ee-be8ea546e2b9" ginger_sofatware_uiphraseguid="dd26ab85-862b-4732-874a-d178b64ca1a8" grcontextid="multi:0">multi</span> brand retail is allowed, many industry experts <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="42764f2d-1b57-46ac-80be-58a702faaf04" ginger_sofatware_uiphraseguid="dd26ab85-862b-4732-874a-d178b64ca1a8" grcontextid="feels:1">feels</span> that this would <b>create 40,000-50,000 jobs in India soon.</b>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c2c0b84f-0ecf-4ff7-82ee-460d6b86ad78" ginger_sofatware_uiphraseguid="444c1b90-a2aa-49d8-8e64-773bde909a0c" grcontextid="More foreign entry:0">More foreign entry</span> in this sector will help in getting the retail industry more
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="bcb204d8-12b9-4fc9-94b6-4667dd7d2f82" ginger_sofatware_uiphraseguid="64093941-62b8-4dbc-babc-c2e1566616ab" grcontextid="organised:0">organised</span>. Skilled manpower will be required to fulfil this demand. And hence,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ecf6cbdb-cf88-423c-85dd-9eb9d8141c6e" ginger_sofatware_uiphraseguid="163e5ae6-ed69-4ef3-aa0f-19314dd25c20" grcontextid="more:0">more</span> and more professionals with detailed knowledge in retail will be required.
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">The Indian retail industry would
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5fcce645-4b49-41a6-b8ae-4e8e68895a9e" ginger_sofatware_uiphraseguid="a36fa58e-0f13-4028-adfa-d8a158fba306" grcontextid="grow:0">grow</span> in the <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d3aebe6b-bcbd-4a36-9660-79d6c260972e" ginger_sofatware_uiphraseguid="a36fa58e-0f13-4028-adfa-d8a158fba306" grcontextid="organised:1">organised</span> sector at a compound annual growth rate (CAGR) of about
23% to 25% between 2008 and 2022, thereby increasing in size from Rs 96,500
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="da11b6b6-7462-4a57-afa7-7de474826437" ginger_sofatware_uiphraseguid="1c01d848-7d1e-4a2f-b152-420a37968a43" grcontextid="crore:0">crore</span> (US$ 19 billion) in 2008 and clocking <b>Rs 17,36,000 <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1256421b-167d-4404-bbed-26c8fce80a7a" ginger_sofatware_uiphraseguid="1c01d848-7d1e-4a2f-b152-420a37968a43" grcontextid="crore:1">crore</span> (US$ 347 to 350 billion ) in 2022.</b> (<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5b6daf0a-7a2b-41a5-8fad-92c7b64ebba7" ginger_sofatware_uiphraseguid="1c01d848-7d1e-4a2f-b152-420a37968a43" grcontextid="Times:2">Times</span> of
India, May 28, 2012)<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="cf6b8784-ee3d-41e8-bdec-eae53b013abf" ginger_sofatware_uiphraseguid="6510a399-d837-47f5-888e-470ca4381b5d" grcontextid=".:0">.</span>Government as well as industry has also <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="622b2c01-e06c-495c-913a-a441ca08b802" ginger_sofatware_uiphraseguid="6510a399-d837-47f5-888e-470ca4381b5d" grcontextid="recognised:1">recognised</span> this
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="21dd0314-6bd1-406a-b9ff-c5785964d482" ginger_sofatware_uiphraseguid="d473f573-baa6-45fb-8459-4fd8b1b343a7" grcontextid="upcoming:0">upcoming</span> need. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">Central Board of Secondary
Education (CBSE) has introduced a retail course under the vocational stream at
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ddb3710b-612f-49e9-8fe6-cc0b6a221267" ginger_sofatware_uiphraseguid="4fedc07d-47b7-4951-9e38-7ea794d79bc1" grcontextid="the:0">the</span> senior secondary level <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="cae3eef2-e0ae-49cb-9779-a756c98aceab" ginger_sofatware_uiphraseguid="4fedc07d-47b7-4951-9e38-7ea794d79bc1" grcontextid="from:1">from</span> the academic session 2012-13. Future
<span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="778518d6-9966-450d-b501-4c1452c979a6" ginger_sofatware_uiphraseguid="0e5e4cc9-6b0c-4d21-934e-9c2c8020fd8e" grcontextid="Innoversity:0">Innoversity</span>, an initiative by future group, also offers <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4a37d17d-e5ce-43b4-84d0-8ed7827d140b" ginger_sofatware_uiphraseguid="0e5e4cc9-6b0c-4d21-934e-9c2c8020fd8e" grcontextid="programmes:1">programmes</span> like BBA in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8c598c11-551d-4fb9-9bb0-78f4cf3af04c" ginger_sofatware_uiphraseguid="98fa45e8-bdee-4d01-bf0f-2237a4cf7f07" grcontextid="retail:0">retail</span> services, courses in retail management and the supply chain.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">There are about 45 colleges in
India <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9ed3a66b-0f3f-4bdc-a454-5b4e8787174c" ginger_sofatware_uiphraseguid="eb0750fc-73d5-43eb-9465-68110c69244a" grcontextid="providing:0">providing</span> retail courses (source: </span><a href="http://www.htcampus.com/"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">www.htcampus.com</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">). <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1d0cca09-bb61-497b-a902-6da2c255a8cb" ginger_sofatware_uiphraseguid="e684477d-73cd-4910-96f0-aeb6c3f872e9" grcontextid="Wellingkar:0">Wellingkar</span>
Institute of Management Development & Research, NMIMS, SP Jain, Retail
Association of India, Indian Retail School, ITM, the Synthetic & Art Silk
Mills’ Research Association, NIIT Imperia and Birla Institute of Management
Technology etc. <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4ebf9bd8-5e3a-4df5-b36c-b987a75748f4" ginger_sofatware_uiphraseguid="318639bd-6973-463f-a197-855cea559dea" grcontextid="are:0">are</span> <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="292f69b1-e6c4-4081-931f-6094513c62c0" ginger_sofatware_uiphraseguid="318639bd-6973-463f-a197-855cea559dea" grcontextid="few:1">few</span> among the various reputed institutes which provide
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c7859d20-eb5c-4abe-8f22-a2d79f8f62a6" ginger_sofatware_uiphraseguid="aec514fc-b63b-4ad5-8738-3e7499390ecf" grcontextid="specialized:0">specialized</span> courses in retail. Earlier retail was covered under the curriculum
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9eb0b868-94f0-4709-ad68-4e2f26dea57e" ginger_sofatware_uiphraseguid="03ecee20-9415-42c1-a198-1566a06f9dd7" grcontextid="of:0">of</span> marketing only. But now, it is taught as a full fledge course. These
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8159cae0-60ef-4037-b8b7-78f6b3d1b11d" ginger_sofatware_uiphraseguid="a88c1ba7-8370-455a-83e0-8f5b35b19cd8" grcontextid="colleges:0">colleges</span> offer courses like visual merchandising, store operations and supply
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="bf556d1c-4b89-4b75-8d0d-bc40718e672d" ginger_sofatware_uiphraseguid="4b374228-cab2-448b-8be1-cd501ef0628b" grcontextid="chain:0">chain</span>. The students get placed in big retail houses.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">With time the Indian economy has
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="6ff660ef-6aa3-4e39-a649-5872d5c18ee7" ginger_sofatware_uiphraseguid="a72959d1-d8cb-4b91-b1ef-e9ade7c58e4d" grcontextid="improved:0">improved</span> and so the retail sector. It is the second largest employment provider
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="56371b19-9d63-43e7-b188-913955591612" ginger_sofatware_uiphraseguid="b66550cd-8345-49d6-9e8e-98d1d001bba8" grcontextid="in:0">in</span> the country after agriculture. Foreign brands have already started exploring
Indian market and with the ease in entry barriers many more will come to the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="49827db6-03de-40ca-ae1d-88cac88fba64" ginger_sofatware_uiphraseguid="549a4113-ba94-4768-9e02-8ce5adf1bc35" grcontextid="country:0">country</span>. Today’s youth is very broad minded and quite <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="101a2076-aaad-4fd3-b789-7a058368f615" ginger_sofatware_uiphraseguid="829007a4-41b5-4781-b905-882b2e1cf9b4" grcontextid="opportunistic:0">opportunistic</span> as well.
They are well versed with these developments and are willing to pursue a career
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="679a0230-03df-41db-9769-da1cb4517f05" ginger_sofatware_uiphraseguid="a1c00b6b-a5fb-4275-87f9-d5450c9f76f9" grcontextid="in:0">in</span> retail. The success of courses in retail is a proof of how much willing is
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3a4955d4-932c-492c-8477-d86700c913a6" ginger_sofatware_uiphraseguid="6b8e9d33-2525-4337-b640-337ad8eac6a5" grcontextid="today’s:0">today’s</span> youth to work in <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1debcc29-8cdc-40ca-b77f-369a71c6cce2" ginger_sofatware_uiphraseguid="6b8e9d33-2525-4337-b640-337ad8eac6a5" grcontextid="modern retail sector:1">modern retail sector</span>. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">In an interview with Business
Standard dated 16<sup><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="20174511-0b2e-4402-8046-66ed17ec8601" ginger_sofatware_uiphraseguid="4173d8e1-af10-4449-8885-a4dfd4cb601f" grcontextid="th:0">th</span></sup> Oct’2013, Kumar Rajagopalan, CEO of RAI said,
“There are adequate retail courses available in India. However, they would have
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="0a9b2038-d996-45c7-afd8-3a0d3cac67a8" ginger_sofatware_uiphraseguid="a0b7694e-8496-4cc4-82e8-8add7739bcce" grcontextid="to:0">to</span> be tweaked and have newer versions in the coming time. They will have to be
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5ca1eee5-8a75-41db-8606-f2ec0aa75c69" ginger_sofatware_uiphraseguid="42898f3e-49ee-426b-aa88-7c81edc445e5" grcontextid="sharper:0">sharper</span> in their course curriculum to meet the industry needs, because <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d398cf4e-0372-46cb-81c1-e8e3dc655b88" ginger_sofatware_uiphraseguid="42898f3e-49ee-426b-aa88-7c81edc445e5" grcontextid="there:1">there</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="8571b6aa-8f2d-4f19-8ca2-b893fad6cab3" ginger_sofatware_uiphraseguid="5ef74e93-c8b2-451f-a4ce-d4b870d8e16a" grcontextid="are:0">are</span> new retailers coming in with solid years of experience.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">Mr Barkat Charania, CEO of Beyond
Talent Management stated, “If we say that <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="39e46140-8d79-4d7f-8431-0a2ed002887a" ginger_sofatware_uiphraseguid="ff684f0b-d9c0-4d9d-ae81-8868e6e8e22f" grcontextid="specialised:0">specialised</span> courses in retail are the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="babf998a-f35a-4d22-9fb9-eb8477fae2b6" ginger_sofatware_uiphraseguid="3f51a70d-7f8c-41cc-ab4d-161829a48fb3" grcontextid="need:0">need</span> of the hour, then we must also say that those courses should be relevant
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="294007cb-d283-439b-9147-bda8d1b33690" ginger_sofatware_uiphraseguid="c18c3258-9d7f-42a7-9100-2dce6ce2af52" grcontextid="to:0">to</span> today’s modern retail environment. The career in retail is now quite rewarding
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="67550761-0d51-483f-9642-e7f4245cc6c8" ginger_sofatware_uiphraseguid="5da89405-cce0-457e-949f-5363ee4e2204" grcontextid="but:0">but</span> it is very demanding as well. Hence, the students have to be <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="27b21f46-5e52-4dc8-8db1-645e6e4a2ad7" ginger_sofatware_uiphraseguid="bbd49713-3eef-41f3-8c84-bc2a85e37ce2" grcontextid="taught not:0">taught not</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c4dafb65-6547-4d90-a239-dccc6858539d" ginger_sofatware_uiphraseguid="07d09e28-0c70-449e-aaf4-f658b8602f83" grcontextid="only:0">only</span> about retail, but there is a need to develop an attitude as well towards
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="6c1de69d-f082-409d-9eb5-0f869c931b1b" ginger_sofatware_uiphraseguid="da059543-3ce1-41a2-beb2-cd1f0c09533c" grcontextid="it:0">it</span>. For e.g.: Working on weekends and public holidays may not suit everyone.
There is a huge gap between demand and quality manpower supply in retail. Firms
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="54705f65-d0db-4855-8c76-e037cf64cafa" ginger_sofatware_uiphraseguid="41cd3229-5743-4837-8e84-2156017d7699" grcontextid="are:0">are</span> more specifically looking for manpower which understands retail business.
Therefore, the institutes can play a big role in filling this gap with skilled
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="21c149fe-9994-4054-a676-4c8716c6acf4" ginger_sofatware_uiphraseguid="5843f70a-ec87-4218-8f7b-5da519413478" grcontextid="manpower:0">manpower</span>.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">The various <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="33296eec-0961-4193-a85b-34b70e79e0f7" ginger_sofatware_uiphraseguid="f4d3d822-01bc-48b5-bac2-aa18fd101707" grcontextid="courses offered in:0">courses offered in</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="ceee8a60-2893-4dcf-b63d-d6a60136178c" ginger_sofatware_uiphraseguid="ea6ac4ed-a955-4e98-80c9-d61b8e0ecf99" grcontextid="retail:0">retail</span> <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="daadc986-240a-4ee4-ad4c-0eed2e67d128" ginger_sofatware_uiphraseguid="ea6ac4ed-a955-4e98-80c9-d61b8e0ecf99" grcontextid="are:1">are</span>:<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Front Office Management<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Inventory Management<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Merchandising Management<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Shop floor Management<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Store Management<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 115%;">·<span style="font-size: 7pt; line-height: normal;">
</span></span><!--[endif]--><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Supply Chain Management<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">The duration of the courses ranges
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4669c062-4c67-47a6-bc4c-0db789ca7e81" ginger_sofatware_uiphraseguid="3f6db39a-30dd-419a-9c07-381d3b7000e2" grcontextid="from:0">from</span> 6months to 2 years (Source: retail.siksha.com). A person can opt <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="44069607-30bc-43aa-b1fa-eade3f0ca597" ginger_sofatware_uiphraseguid="d3c4be75-dc74-47cf-b002-6c066950ea85" grcontextid="from:0">from</span> a certificate
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="02b0ed05-a567-46d9-821d-bf67a41697f7" ginger_sofatware_uiphraseguid="3de60d35-eb17-457e-8097-718d411d0c97" grcontextid="course:0">course</span> to full time post graduate degree courses.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="font-family: Georgia, Times New Roman, serif;">The retail sector is expanding
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f15cfcc2-358e-427f-9b49-6336c873052e" ginger_sofatware_uiphraseguid="4e5a8c1a-4de1-41d2-a366-40849a247421" grcontextid="leaps:0">leaps</span> and bounds in India. The entry of foreign players has not only improved
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5b2e9dda-a05b-48c7-9d63-16d07deb2dac" ginger_sofatware_uiphraseguid="c49fe579-6500-408e-a32c-6236acc129bd" grcontextid="the competition but:0">the competition but</span> has also led the race for hiring best talent. The prospects
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="59159877-86ee-4b09-b6ba-5fde8b197fcc" ginger_sofatware_uiphraseguid="6dec4845-d46a-4757-8c31-b2875e87cb5a" grcontextid="from:0">from</span> <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7b4d59b6-8937-4f07-ad19-2f21528bc2b8" ginger_sofatware_uiphraseguid="6dec4845-d46a-4757-8c31-b2875e87cb5a" grcontextid="career point:1">career point</span> of view in retail are looking very promising and therefore
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="6691da31-1bac-4444-a7eb-9301b6435978" ginger_sofatware_uiphraseguid="2f980eda-ee5a-4346-8def-b0e6c0d2ce04" grcontextid="specific:0">specific</span> retail related courses will be in demand among youth.</span><o:p></o:p></span></div>
</div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0tag:blogger.com,1999:blog-1653826095088721136.post-26175342252581587492013-09-24T03:24:00.000-07:002013-09-24T03:24:10.002-07:00Be Ready for Your Hefty Pay Cheque in Retail!!!<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><span style="text-align: justify;">Till now if you ask a young boy
or girl in 11</span><sup style="text-align: justify;">th</sup><span style="text-align: justify;"> or 12</span><sup style="text-align: justify;">th</sup><span style="text-align: justify;"> standard or may be in the final year
of graduation about their career goals, most of them would say doctor,
engineer, consultancy or so but very few would talk about a career in retail. When
it comes to retail, the job has been stereotyped as sales job only, where the
person has to stand at the counter to do sales. Also, another major factor for
hesitation towards a career in retail is the so called ‘package’ factor. The general
perception is that only FMCG or consulting or engineering, etc., fields are good
pay masters.</span></span></div>
<br />
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><img height="420" src="http://studentslife101.com/wp-content/uploads/2012/10/retail.jpg" style="text-align: left;" width="640" /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Yes it is true that until
recently the salary structure was not really very attractive in retail as
compared to the other sectors. It was also due the fact that the retail sector
was not as organised as it is today. Also, there wasn't as such any specific
qualification required to do job in retail. Further to add to it, the sales
sector is any how not a preferred choice for majority of people, whereas, the truth
is that maximum jobs are a kind of sales job only. But, the counter attack for
this logic many people give is that, if at all I have to sell something I would
prefer to go to that place where I will earn more.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">So here is what this blog is all
about. Are you ready for your hefty pay check in retail? The retail sector is
getting more and more organised. Many big firms have entered into this segment
after evaluating the potential in retail. India is one of the biggest consumer
market in the world and hence, the most attractive destination for
international players as well. With the increase in competition among the
giants, the competition to hire best talent has also intensified. Therefore,
today retail firms are open to pay good money to attract the valuable talent
pool. And with the entry of foreign players the expectations have become even
better. Not only this, the organised retail sector has shifted its focus from
only profit making to the career development of its employees.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">A luxury brand pays to its entry
level sales executive anywhere from 25k to 40k. This is at
par with what any engineering student, from an average to good college, gets as
a starting package. Similarly, the package for a store manager ranges from 15k
to 1 lac plus per month depending upon national to international
players. Now you imagine yourself the packages of area managers, regional
managers and so on. The retail sector is not constrained till sales jobs only (the
biggest myth among most of us). It is a vast field which requires talent in
both front and back end. There are jobs in merchandising, procurement,
designing, marketing, branding, IT, finance, HR, etc. All these are quite
highly paid jobs.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Candidates with good retail
knowledge are getting preferred more and therefore companies are routing towards
colleges providing specific courses in retail and recruiting them at a very competitive
packages. With the specific retail oriented courses the entry barrier is also
becoming high.<o:p></o:p></span></div>
<span style="line-height: 115%;"><div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif; font-size: large; line-height: 115%;">With the determination of government to clear
FDI in retail, the prospects are looking brighter and the hope that soon retail
will be among the top career choices for today’s youth will soon be a reality.
As stated above, the retail sector is getting more and more organised and
within next few years we will see an altogether different retail sector in terms
of business model and also in terms of career growth. Hence, those who will
join this field today with a clear and focused mind set are definitely going to
see a turnaround in their career in next 2-3 years</span><b style="font-family: Georgia, 'Times New Roman', serif; font-size: x-large; line-height: 115%;">.</b></div>
</span></div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0tag:blogger.com,1999:blog-1653826095088721136.post-86326979894375553972013-07-25T00:12:00.000-07:002013-07-25T00:12:15.132-07:00Motivated Employee: Retail Success Mantra<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbZ7miO6Twc5T5xOkDBKaLSrDb3TKIw9aSv8JKuIV0hJCjhO088Ue4-MbEM5H0-THeJCLcuEkjWZcFJCRz9vI5TvdkNfxSLGSRdes2Udgi1YprUw5c55I-Hr23JrsrVgtgbTAxyDHa/s1600/motivate-employees.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbZ7miO6Twc5T5xOkDBKaLSrDb3TKIw9aSv8JKuIV0hJCjhO088Ue4-MbEM5H0-THeJCLcuEkjWZcFJCRz9vI5TvdkNfxSLGSRdes2Udgi1YprUw5c55I-Hr23JrsrVgtgbTAxyDHa/s320/motivate-employees.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">With opening
up of FDI, growing consumerism, unprecedented awareness, and a youth-hefty
customer base, India is perceived as 'The Most Promising Land' for the Global
and domestic retailers. Retail is one of the highly manpower intensive
industries. With tremendous growth rate in Indian retail industry, the present
scenario depicts a high demand for manpower to match the scope of roll out plans
of various players in the near future.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">A number of
texts have appeared in recent years promoting the advantages of using high
involvement human resource practices as well as on the use of High Performance
Work Practices, which can improve the knowledge, skills, and abilities of a
firm's current and potential employees, increase their motivation, reduce
shirking, and enhance retention of quality employees.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Success of
retail firms is dependent on a motivated workforce; hence these retail firms
are trying to use different job motivators to keep employees motivated and
satisfied. The most important motivators used by retail stores are working
conditions, skill development, recognition, role clarity, career growth and
support from management. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">More than 60%
of any retail organization consists of fresh talent. These are entry level jobs
specially the sales force. Youngsters join the retail industry at lower
salaries, get some experience and then move on to better jobs or back to
education. The work pattern of retail industry requires employees to put in
long hours of work, which generally cause fatigue and lower motivation among
employees. There is increasing work pressure, in particular from work overload,
time pressures and deadlines, staff shortages and turnover rates and long
working hours. Many retail companies are struggling to come out of this
situation by emphasizing on the career path in their organizations through
strong human resources initiatives, trying to create emotional bond with
employees, using retention tools like raising salaries, offering
incentive-based targets etc. They have realized that effective retail store
management depends on motivated, satisfied and loyal employees who will be
productive, maintain work schedules, and develop tenure with the firm. <b>In order to motivate, keep satisfied and
productive employees, retail store managers must know which dimensions of the
job are most important and most satisfying to employees.</b> However, the
concept of motivation is a complex one, therefore in this article, rather than
providing a comprehensive overview of motivation and its possible determinants,
we would try to find out some “Out of the Box” motivators, which can really add
to the productivity of Indian Retail employees.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Over the last
few years, the world of Human Resource Management has changed drastically due
to globalization, with organizations being assessed against international
standards and best practices. Consequent to downsizing and expansion,
diversification of workforce, new organizational forms and benchmarking, the
emphasis upon people has increased. Therefore, organizations, including in retail,
have realized that these changes have a profound influence on their performance
and the key to quality performance is the organizations' ability to motivate
its people towards desired actions and behaviors. Since organization has to
produce its outcomes through its people, there is emphasis on motivation and
concern for people through assessment, regular feedback, ongoing support and experience-based
initiatives. Motivation is important because of its significance as a
determinant of performance and its intangible nature. Organizations might
perceive motivation as a strategic issue since it impacts directly on
organizational cost, productivity and business performance.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Motivation is
an imperative matter in most organizations as it is a vital factor in getting
employees to increase performance. Motivation is of interest in the work
environment because it influences work performance and productivity. Keeping
employees motivated can be done in various ways and infact lot of attention is
given to it especially after learning from the foreign practices, but it is
important to recognize that individuals are motivated differently and quite
often <b>it is complex to know what
motivates employees</b>. Most managers do not know what motivates their
employees because they do not realize that individuals in the organization have
unique motives for working. Therefore, <b>communication
is needed on a continuous basis in order to know what best motivates their employees.</b><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Every
employee has a separate set of needs and these needs keep on changing as per
the time passes. <b>It’s a very common
practice that people don’t like what they have, but always see what others have
and desire to get them. </b>This is what disturbs the motivation cycle. Also a particular
factor, which is a major motivation for an employee, may not be a motivating
factor for others. In India, we say “ROTI, KAPDA AND MAKAAN” are the three
basic needs for anyone and these are so far the best motivators for any
employee to perform his best. But from a negative side, this is the most common
factor which motivates people especially the entry-level employees to change
their jobs just for a small hike in their salaries.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">One study
done to measure the motivation for various levels of employees revealed that
front line sales persons are less satisfied with organizations. There may be
different reasons for this outcome. The findings indicated that employees'
satisfaction is significantly influenced by compensation along with working
conditions and support from management. Other motivators used by organizations
were unrelated to satisfaction with organization. One of the reasons of it may
be that front line sales employees in retail stores are from age group of 20-25
and are working to earn their livelihood to satisfy their basic needs. At this
stage extrinsic motivators become more relevant over intrinsic ones.
Organization needs to consider this fact while designing motivators for sales
employees.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">There is
incongruence between what employees want and what organizations are providing. Major
motivators commonly used by organizations are working conditions, skill
development, recognition, role clarity, career growth and support from
management. Compensation, work life balance and amount of work are not giving
much emphasis by organization. Employees perceive that they are not getting
adequate compensation and because of more work and long hours of working they
are not able to keep work life balance. Further, compensation has been found
one of the major factors affecting employees' satisfaction with the
organization. To enhance employees' productivity, there must be congruency
between managers and their employees' perceived importance of rewards.<o:p></o:p></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Motivating
employees to perform well and achieve goals is the constant challenge of every
retail manager. Either by connecting with internal drives or by providing
external incentives, managers can successfully incite action and motivate
employees to work harder and achieve better results.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLvYjTbN4iOEDeRc-SFtnQE2TB5NYO84CwT98hm1RiR9ipiqtvXj6e0d0VzixgnmotzMa3nCkT8GbJb5bZSyK_1AyauUpwggYuB2Gh_zAf3NzGWVDPk-QIGb3hmzjZtQG21aEdKpk7/s1600/Motivation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLvYjTbN4iOEDeRc-SFtnQE2TB5NYO84CwT98hm1RiR9ipiqtvXj6e0d0VzixgnmotzMa3nCkT8GbJb5bZSyK_1AyauUpwggYuB2Gh_zAf3NzGWVDPk-QIGb3hmzjZtQG21aEdKpk7/s320/Motivation.jpg" width="290" /></a></div>
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">In
order to provide the "above and beyond" type of customer service, a
retail store should deliver to be successful. It must begin by creating happy
employees. Retailers that develop long-term incentives, perks, and rewards for
its staff, often see benefits like less employee turn-over and better customer
service. There are various small-small things that employer can do to motivate
their staff and give them a feeling of being a part of the organization.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">1. Discounts on Merchandise:</span></b><span lang="EN-US" style="color: #262626;"> This perk may be the
easiest for a retailer to establish. Offer workers a small percentage off on
any product you sell.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">2. Company Parties:</span></b><span lang="EN-US" style="color: #262626;"> Holidays, inventory, or exceeding sales
goals are all good times to throw a party. Plan the party away from the store
or host a small gathering in the break room.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">4.
Event Tickets:</span></b><span lang="EN-US" style="color: #262626;"> Businesses often receive promotions on discounted on shows,
sporting events and even movie tickets. Give these event tickets to your staff
as rewards or incentives for meeting sales goals.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">5. Free Food:</span></b><span lang="EN-US" style="color: #262626;"> Who doesn't like to eat? This favorite
low-cost perk can be as simple as bringing in pizza, or burgers, a few times
each month. Some retailers even buy lunch every Friday for scheduled staff.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">5.
Break-room Entertainment:</span></b><span lang="EN-US" style="color: #262626;"> If you don't have the room (or the budget) to put a pool table or
carom in the break-room, consider a television set with DVD player.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">6. Random Acts of Kindness:</span></b><span lang="EN-US" style="color: #262626;"> Not all perks need to
be planned. A simple recognition of a job well-done can go far in improving
employee morale.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">7.
Offer More Flexible Hours: </span></b><span lang="EN-US" style="color: #262626;">Ask your staff to let you know in advance of your scheduling
what days they will need off. Discuss your willingness to make it work for
them. If business is slow, offer some bonus paid vacation time to your best
salespeople. The appreciate and surprise benefit will motivate them to become
more loyal to your organization and they will return the favor with hard work
and more determination to succeed.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">8. Encourage Creativity: </span></b><span lang="EN-US" style="color: #262626;">When times are slow hold
more sales meetings to discuss new promotions, advertising, inventory, customer
service, and future goals. Always get input from your staff at these meetings
and have some fun with a creative brainstorming session that puts every one's
ideas to work.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">9.
Be Open, Not Intimidating: </span></b><span lang="EN-US" style="color: #262626;">Let your staff know that your door is always open to support
them and listen to their ideas and concerns. Create a family atmosphere where
people can feel they trust and support one another through the good times and
the bad.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">10.
Have Fun: </span></b><span lang="EN-US" style="color: #262626;">All work, and no play, can make for a dull day. Don't take your
business too seriously. Lighten up, relax and enjoy some free time when your
retail business is not in full swing. If you can't stand being around in during
the down times - get out of the store and take a short vacation or attend
workshops to build your business. Make sure to plan for a lot of relaxation
time to refocus.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">11.
Remember Birthdays and Anniversaries: </span></b><span lang="EN-US" style="color: #262626;">Recognize and celebrate
with your staff often. Host an annual anniversary party for all the sales staff
that have been with your retail store one year or longer. Make them feel
special with surprise gifts and a very special evening out on the town. Or host
an off-site meeting at a restaurant or a picnic in the park for their entire
family.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Do not forget your ex-employees. We all forget our ex –
employees, but than they are the ones who still carry the brand name and speak
a lot about.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<b><span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">12. Try Small
Reward programs like:<o:p></o:p></span></span></b></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #262626;">a)
</span><!--[endif]--><span lang="EN-US" style="color: #262626;">Dinner with the head for the organization for the best performer
of the month. This really gives confidence and motivation to the employees to
perform.<o:p></o:p></span></span></div>
</div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -18.0pt;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-family: Georgia, Times New Roman, serif;"><span lang="EN-US" style="color: #262626;">b)
</span><!--[endif]--><span lang="EN-US" style="color: #262626;">Free parking to the best performers or may be free pick and drop
for a month for the best performer of the month.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">13. Create a Succession Plan for Employees:
</span></b><span lang="EN-US" style="color: #262626;">The
best way to keep any employee self-motivated is by creating and following a
succession plan for all levels of employees. It’s not only about a plan but its
very much about proving the same. A very good initiative taken by one of our
client is that they show the succession plan during the interview at an entry
level job which shows how a customer support associate can reach to a level of
Store Manager within 32 months with a 150% hike in package if he performs his
tasks meticulously.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span lang="EN-US" style="color: #262626;">14.
Give Them What They Really Want: </span></b><span lang="EN-US" style="color: #262626;">As you create benefits and perks for your
staff, be sure they are relevant and appropriate for your staff. You may feel
you're being generous when you buy pizza for employees staying late the night
before inventory, but they may not see it that way. An extra day off or
allowing the worker to come in later one day may be a better offering of
goodwill instead.<b><o:p></o:p></b></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">The best way
to know what your staff would prefer is to simply ask them. Make a point during
the next meeting to take ideas and suggestions for perks they would like to
receive. You may be surprised to learn it is some simple perk you can easily
implement in your retail shop.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">These
findings suggest that retail organizations need to understand employees' needs
and expectations and to design motivators, which are in congruence with
employees' expectations<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #131313;"><span style="font-family: Georgia, Times New Roman, serif;">Inspire and
motivate your staff through example, education, training and incentives. <b>You can turn a mediocre employee into a
business attribute, but the burden is on your shoulders</b>. After all, the speed
of the leader is the speed of the pack. You must be positive and enthusiastic.
Do not bemoan the state of the economy or make excuses for lagging sales.
Negativity is toxic and contagious. Tweaking your world view to a more positive
outlook will benefit your staff, your sales, and your blood pressure. If an
employee has a suggestion for a promotion, don't tell her why it won't work.
Rather, brainstorm a way to make it work.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Enthusiasm = Positive Emotions<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Positive Emotions = Happy Customers<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;">Happy Customers = More Sales and More Profits For You</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><o:p></o:p></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif; font-size: x-small;"><b>Note: This article was published in "Images Retail" magazine, July 2013 issue.</b></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span lang="EN-US" style="color: #262626;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" /></a><b></b><br />
<div style="text-align: justify;">
<b><b><span lang="EN-US" style="font-family: Georgia, Times New Roman, serif; font-size: 14pt;">About the author:</span></b></b></div>
</div>
<span lang="EN-US" style="color: #262626; font-family: Georgia, Times New Roman, serif;"></span><br />
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Georgia, Times New Roman, serif;">Barkat Charania, is the Chief Executive Officer of a speciality Retail Recruitment Company “Beyond Talent”, founded by an industry stalwart, Mr. Susil S. Dungarwal. Barkat has over a decade’s experience in placements & Head hunting, and has been an avid follower of the Retail sector. Beyond Talent Management Pvt. Ltd. currently, works with many leading retailers, for fulfilling the talent crunch across various verticals of Retail on a pan India basis.</span></div>
</div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
</div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com2tag:blogger.com,1999:blog-1653826095088721136.post-63232925771934457262013-05-24T03:45:00.001-07:002013-05-24T03:45:23.926-07:00When will EDI (Employers Direct Investment) happen in Retail?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">FDI
in retail is now permitted in India, which may boost the sector, but when will
EDI (Employers Direct Investment) happen to create the talent pool for the Retail
sector, which will be essential for this growth. The foreign retailers will
bring in Processes, systems, logistics, operational efficiency, money, but what
about the talent. Retail being a people intensive sector, every investment in
this sector will fail, if not supported by proper investment in people to convert
them to Retail Talent.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 0cm 11.0pt; text-align: justify; text-autospace: none; text-indent: 0cm; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">We are one of
the biggest retail markets in the world, considering the huge consumer base of our
country. Industry figures suggest that we are a whopping $450 billion Retail
Market, thereby placing us in the top five retail markets in the world. The
Indian retail market stood at $396 billion in 2011, according to a study done
by the consulting firm Deloitte. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">The
journey has not been smooth. From shopping at our local Kirana store to picking
up our daily requirements from the nearest Mall has been quick journey albeit
bumpy. But what we have achieved as an industry in a short span of time is
commendable.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Consider this:</span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">
Organized Retail market is just 4% of the entire retail market in India, which
means our Baniya stores / unorganized sector, still calls for shots in the
industry. But that said we are seeing a change. Larger formats, convenient
store, super markets and hypermarket structures are evolving. They are changing
their outlook to suit the Indian requirements and mindset.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">The
glory of the Indian retail sector lies in the hands of people/Talent who man
it. You have the likes of Mr. Kishore Biyani, Mr. B.S. Nagesh, Raj Jain, who have
converted the Retail sector into a professionally managed Industry. It is their
great leadership and revolutionary thoughts that lead to the big Indian retail
story. Our country will need many more such retail entrepreneurs /
professionals, who can make significant changes to this emerging sector.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Unfortunately,
the leadership qualities are not trickling down to the grass roots levels.
While on one hand organized retail which constitutes a small four per cent of
total retail sector is growing at a much faster pace of 45-50% per annum and quadruples
its share in total retail trade to 16% in the coming years as per a study done
Corporate Catalyst India, a market consulting firm. “The organized retail
segment expected to be 9% of total retail market by 2015 and 20% by 2020,” said
Deloitte report, adding that semi-urban and rural segments are growing at a
rapid pace, currently accounting for 33 % of revenues in 2011. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Recent
announcement by government on FDI in India is only expected to push this growth
even further. But is the industry ready to take that kind of a growth? Are we
ready to open up so many more stores that comes with the growth? When I look at
it from a Retail Talent angle, the growth almost seems a “Rasta Roko” because
we simply do not have enough Talent to man our stores. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">I am
not talking about mid level and senior level employees. Not that we have them
in abundance, but we could at least get them to join us from other sectors
because convincing the candidates and the retail companies who hire them is
achievable. My point here is, there is terrible shortage of floor level staff.
Nobody wants to see themselves as “someone selling things.” It is not
considered attractive. It is frowned upon and considered a lowly profile.
Retail sector is one of the largest employers in the country. About 70% of the
people employed in the retail sector are junior level employees. A 2011 report
on retail sector compiled by research consulting firm Technopak rightly
highlighted the fact that there is shortage of trained manpower in Retail
sector. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">In
the initial phase of retail growth every body were new to these concepts. Most
companies had to expand quickly to make their presence felt so they just hired
in bulk not really looking into the quality of the employees. I am not talking
about luxury retailers here. They are exceptionally good and extremely picky in
their candidates. But I am talking about value segment. There was no method in
hiring. Most of the retailers, are relying upon the bigger players to invest in
training & development, which is why the industry has huge attrition. The
Challenge for every retailer now would be to invest hugely & wisely on
Human resources, which will get converted into Retail Talent.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">But
the scene is changing now. With the Indian government approving 51% foreign direct
investment in multi-brand retail chains, things are set to change (at present
foreign investors can hold up to 24%, but FDI is not allowed), “Nine states and
three union territories have shown interest for opening retail to FDI,” said a
recent study done by Edelweiss. To compete with the foreign brands it is very
important for Indian retail companies to become more competent in the way they
hire. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">The Big Hurdles:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Lack of information:</span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;"> In
my effort to find any study done on retail sector from an HR perspective turned
futile. Whatever little was available did not talk about ground level staff.
This could because the companies may not want to share information on floor
staff to prevent poaching and making their pay scale public. This calls for
more clarity and transparency in hiring process. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Mandatory to work on holidays: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">This
is in my opinion the second biggest hurdle. A floor level staff has to work on
weekends, public holidays and festivals. Understandably, that is the time when
a store gets maximum footfalls. It is the common complaint among the floor
level staff, “When the whole world is holidaying and having fun, I am
slogging.”<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Well
it’s a different thing that they get a lot of incentives, but people outside
the retail sector are not aware of it.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Sales job not something to aspire for: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">There
is growing dislike among people for sales job. I have even seen many candidates
frowning at it the minute we mention that it is a sales job. Yes, it is
stressful and constant worry to meet milestones and targets may bog you down.
But at the same time it is also rewarding. For every target achieved they get
hefty bonuses and pay packets. It also rewards you in other ways as to you
constantly get to meet new people.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Absence of soft skills: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Indian
education system does not give scope for a student to develop good
communication and soft skills. It’s very easy to find someone who can show a
certificate to prove his or her knowledge of English. But get them to speak to
you in English, that’s where they fail. Moreover, the next wave of retail
growth is expected to come from tier-II and tier-III cities. The level of
language skills in these towns and cities is even lower than metros. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Career growth not evident: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">one
does not require a post graduate degree to become a floor level employee.
Companies usually hire 12 standard passing students. But that said there is a
defined career path which people outside the industry are not aware. One can
slowly grow in the company to senior level positions.<b> <o:p></o:p></b></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 0cm 11.0pt; text-align: justify; text-autospace: none; text-indent: 0cm; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">High
attrition: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Retail sector in India is plagued by high attrition.
“High employee turnover in this sector has made Engaging and Retaining talent a
perennial burning priority in this sector,” said Deloitte report. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Considering
the growth potential the Indian retail sector offers it does not harm to
working towards a solution for the problems. It is up to the us, the industry
stakeholders, to sit back and give a serious thought at improve the quality of
our manpower and in my opinion, the quantity will follow. Some immediate
solutions to the above-mentioned problems are as follows:<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Need for a retail finishing school: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;"> There is badly a need for retail finishing
school. Although there are a couple of such schools, they just train candidates
with basic skills. A candidate needs good communication skills, ability to
convince, ability to present themselves formally, product knowledge and above
the candidate should be able to seamlessly switch between all the departments
of a particular store. There is no such finishing school in our country today.
I call for a serious consideration to set up many such schools and they should
not just be in metros, but should be present in tier-II and tier-III cities.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 14.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 0cm 11.0pt; text-align: justify; text-autospace: none; text-indent: 0cm; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Build
awareness: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">many people are not aware of the fact that these
employees get bonuses and incentives. Retail companies and mall owners should
put an effort to let people know that these are the benefits of working in
retail industry. While most of the companies have a variable pay plan for corporate
and support staff, attractive sales incentive schemes is a common practice for
the front line sales force to motivate them to exceed expectations.
Monthly/Quarterly/Biannual incentive based payments against annual payments is
gaining popularity in this sector, considered effective to motivate people in a
high turnover sector like retail.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Invest in an employee: </span></b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">I
agree that attrition is high and it is something that stops companies from
investing on employees. But in the long run, investing in an employee is what
pays off. Not all employees quit a job just for money, or even if they do so
today, they may regret later. So it is good to have extensive training
program for employees. Get them aware of all departments at all levels in a
store. Move them from supply chain to sales to handling cash and payments. Even
your consumers might like to see new faces every now then. We are in a sector
where it is very important to keep our customers happy and for that training
has become very critical. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Also
retaining a good employee has could reduce costs for a retail company, because
it is important to note that even hiring a new employee comes at a cost.
Shoppers’ Stop, is one such organisation, which invested very high on Retail
talent, & today it is clear the Shoppers’ Stop has been a Retail School for
the industry. You will hardly find any retailer worth its while, who does not
have the ex-employees of Shoppers’ Stop. With the opening of the sector, the
only way the retailer can sustain is by investing on its people (EDI), which
will ease the demand in the sector, as more talent will be generated.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;"> </span><span style="font-family: 'Times New Roman', serif; font-size: 14pt;"> </span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Hence,
while the foreign retailers, will now queue-up to come to this huge market,
what every retailer will have to look for is to create a talent pool,
domestically. Also there is a huge population of Indian people across the
globe, working in the retail sector, which will eventually want to come back to
India. This is another ready made retail talent, which the industry can benefit
from. All said, in Retail “Dikhta hai, toh biktha hai”, so will the retail
talent. If you invest in retail talent, it will pay off.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: 'Times New Roman', serif;"><b style="font-size: 14pt;"> </b><span style="font-size: x-small;">Note: This article was published in Retail Today magazine, October 2012 issue.</span></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" /></a><b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">About the author:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Barkat
Charania, is the Chief Executive Officer of a speciality Retail Recruitment Company
“Beyond Talent”, founded by an industry stalwart, Mr. Susil S. Dungarwal. Barkat has over a decade’s experience in
placements & Head hunting, and has been an avid follower of the Retail
sector. Beyond Talent Management Pvt. Ltd. currently, works with many leading retailers,
for fulfilling the talent crunch across various verticals of Retail on a pan
India basis.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<br /></div>
</div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0tag:blogger.com,1999:blog-1653826095088721136.post-33153365113165766172013-05-10T04:34:00.000-07:002013-05-10T04:44:00.322-07:00Social Media impact on your career<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">If you think that the “Likes” & “comments” on
your Facebook, are privy to your friends, then you better stand corrected. Or
if you feel that your profile on LinkedIn or Facebook or any other social sites
is only seen by your connections, then you may be in complete dark of the
situation. Today, most recruiters / employers, “peep” into your social media
profiles to understand your lifestyle, attitude, network, etc. to analyse your
candidature. With social media becoming a norm of our “Neo-Generation
Lifestyle”, where we express our mind or even “Share” a comment of something we
like or dislike, this is being seen, watched and observed with great detail by
many professional connects & your prospective “Employer”.</span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Your behaviour on these social sites is perceived
by the prospective employers & helps them to make the decision to hire you
or reject your candidature. Recently, one of our good clients, rejected a
candidate after giving him an offer letter because the candidate was jobless
since 3 months, but had his current status as working with the previous
employer. The employer noticed this & immediately withdrew the offer,
stating that he has lied to the organisation & misinformed them. While many
of us take updating of our profiles lightly on various social sites, more n
more employers rely on the social network to know about the candidate. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">So, your social media network shall henceforth be faces
of your candidature, hence don’t take it lightly. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The retail sector in India is said to be one of the
largest employers and expected to grow three fold in the coming few years with
the expansion of organized retail. What could be the driving factor to fill the
manpower requirements for such a mammoth expansion? With the growing expansion,
opportunities for front-end jobs, store management jobs, Accounts &
Finance, merchandising, etc. will be in its full swing. Employers will look at
cross – industry verticals for middle management roles, but where will the
supply come for the junior management and entry level jobs.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The Retail Job scenario in India is very good and
looking at the FDI and the growth factor, the need is clear and transparent.
The scope for a retail career seems to be easy for the population since
Retailers are looking for fresh candidates rather than any educational
qualification or prior experience. <b>Retailers
are eyeing for candidates equipped with problem-solving approach</b> and should
be a team player. He/she should be able to manage group of people and connect
with associates. Hence it is important to recruit resources with an attitude to
service customers and people-oriented. And, there is no pre-qualification for
this ability, except for high-end luxury retail brands that look out for
polished candidates with excellent communication and presentation skills.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Traditionally it were employers who had to make themselves visible when
looking to fill positions by posting adverts in the press, then choosing a pool
of candidates from a veritable tsunami of applicants. But with the rise of
social media and social networking sites, its very easy for a potential
candidate to draw employers attention towards their profiles through various
social media’s other than traditional job boards since 40% of the young HR’s
use social media to filter their candidates.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Social media is making it easier to find the right
jobs for potential job seekers and to connect to the right people that can help
them get those jobs. Many job seekers are still using traditional job search
methods that are yielding poor results. Though traditional job boards still
count as a major source of recruitment, still new age recruiters depend on
social media either to source the candidates or to get relevant information
about them. Given an instance, few of our clients check candidates’ Facebook, LinkedIn
and twitter accounts before interviewing them. Being in the retail industry, they
make sure about a candidates behavioral pattern through these social sites.
They see their photos, their social nature, and their command over language
through the postings on their walls, their habits, etc. <b>It’s almost like viewing a profile from matrimonial site</b> or through
reference, than digging out information about that person before meeting them.
People think that these social networking sites are just a tool for passing
time, meeting friends, networking, etc. But they are not aware that these are the
ones that open up their entire life history in front of a stranger. A classic
example for such an incident happened when an offer was revoked for a very
senior candidate when he tweeted “<b>3
offers in 7 days, which one do I accept”</b>. It clearly described his behavior
and non-serious attitude towards a job change and that he was“shopping”.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="margin-bottom: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">But you don’t have to end up like these
professionals!!! By understanding who you are, what differentiates you in the job
market and establishing your personal branding online, you can compete in the
new talent marketplace. Once you have built your own social network profiles,
you are ready to start leveraging your relationships and talents to get the job
of your dream. By creating a good network and clean image on social site, you
can increase your chances of getting the desired job. Every tweet, every post
on social sites can be taken as a reference to judge you. So be aware of what
you want to show to people. It’s not only your friends who will see all these
but your potential employers as well. Few things to really take care of while
using social sites are:<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-fareast-font-family: Garamond;">1)<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Be very specific
about your privacy settings and adding</span></b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <b>connections. </b>If you suggest
to show all your posts hidden to public and visible only to your connection,
but than you add everyone as a connection. The purpose is still not served. You
are still like an open book, which can be read by anyone. So be very specific
about your privacy settings and adding people in your network.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-fareast-font-family: Garamond;">2)<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Improve your
personal Branding:</span></b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> Make an impressive
profile by gathering lot of relevant but true data. Add as many connections that
you know. Add in your full information, key skills, education, etc. so that
employers can know about you. Recommendations from superiors or clients will
always work for you.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-fareast-font-family: Garamond;">3)<span style="font-size: 9px;"> </span></span><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Don’t reveal your
Urge for a Change: </span></b><span lang="EN-US"><span style="font-family: Garamond, serif; font-size: medium;">Easiest method to
publicize your </span><span style="font-family: Garamond, serif;"><span style="font-size: 19px;">urgency</span></span><span style="font-family: Garamond, serif; font-size: medium;"> is by publishing few posts like “Urgently looking for
a Job”, or “Please help me with…” etc. But do not forget that your current
employers can also view the same. Rather publish some relevant contents in job
sections and be visible.<o:p></o:p></span></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-fareast-font-family: Garamond;">4)<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Check what you
publish:</span></b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> A person was sacked from his office because he
messaged his boss that he wants a leave as his parents were not well and everyone
was shocked to see that. Later it was revealed that at 4 in the morning he
posted on his wall in a drunken stage that he had partied whole night. So every
word that you write consciously or unconsciously, but it counts. So beware of
what you post on social sites, it can go against you many a times.<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 18.0pt; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-align: justify; text-autospace: none; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Garamond; mso-fareast-font-family: Garamond;">5)<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Join various groups:</span></b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> All networking sites have different group, which are either skill
specific or industry specific. These groups are formed by individuals to share
knowledge, but than these are the best hunting grounds for recruiters. Many
such groups are formed by headhunting firms as well to attract similar job
hunters. Your visibility in these groups keeps you updated of the various
openings available in the market for your kind of skills and also makes your
profile visible to hundreds of recruiters.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Garamond, serif; font-size: 14pt; text-align: left;">Now its up to the candidates to capitalize on the
opportunities and make their presence felt to the recruiters. Industry demands
are huge and will grow more and more within the coming few years. It’s a golden
opportunity for graduates and postgraduate fresher’s to give a fresh start to
their careers for an organized growing industry. Start doing your research
today. See where you fit in the retail industry, what suits you and what you
think you can be best at. Currently the needs are clear and hiring is on its
best. Soon these requirements will become complex and clients will be choosy.
So it’s right time to hit the right industry and make a mark in it before it
becomes completely organized.</span><span style="font-family: Garamond, serif; font-size: medium;">.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<br /></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Verdana;"><span style="font-family: Times, Times New Roman, serif;">Note, your social media network communicates more to the prospective
employer, than your resume. So, the best way is to keep an eye on your “likes”,
“Comments” & “Share” and most importantly, keep your profiles across all
social websites, updated.</span><o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Verdana;"><br /></span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: Verdana;">Note: This article was published in Retail Today magazine, March 2013 issue.</span></div>
</div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAEHz7AOrjZVLw7ueYlYhcedeLt1Nin5FbrymFyaYhdRR1A1074kylpnEq0ipozZkQPq8L8nQVvaZDhvq_huwjExdECtSmjOAvVXJLH-ni9W7tdoOLmkTKnrHnYiviLR32o4V2FkAj/s1600/barkat+1.jpg" /></a><b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-bidi-font-family: "Times New Roman";">About
the author:<o:p></o:p></span></b></div>
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: 14.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;">Barkat Charania, is the Chief Executive Officer
of a specialty Retail Executive Search Firm “Beyond Talent”, founded by retail
industry stalwart, Mr. Susil S. Dungarwal.
Barkat has over a decade’s experience in placements & Head hunting,
and has been an avid follower of the Retail sector. Beyond Talent Management
Pvt. Ltd. currently, works with many leading retailers, for fulfilling the
talent crunch across various verticals of Retail on a pan India basis.</span></div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0tag:blogger.com,1999:blog-1653826095088721136.post-22136523011095768792013-05-06T01:05:00.000-07:002013-05-10T04:42:12.362-07:00Post FDI: Impact on Manning Modern Retail <div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">With the recent announcement of the
government of India to allow FDI in Retail, there would be a burst of
investment in the sector, thereby igniting a humungous growth in the sector.
The first impact of this growth will be visible in the need of the Retail
Talent, which is also under-supplied as of now. </span><span lang="EN-US" style="color: #262626; font-family: "Garamond","serif"; mso-bidi-font-family: Arial;">Over
the last few years, the world of work has changed dramatically due to
globalization, with organizations being assessed against international standards
and best practices</span><span lang="EN-US" style="font-family: Garamond, serif;"> Retail has never
been a first choice of sector to most qualified MBA’s; it is mostly on the
bottom of the priority list for them.</span><span lang="EN-US" style="color: #262626; font-family: "Arial","sans-serif";"> </span><span lang="EN-US" style="color: #262626; font-family: "Garamond","serif"; mso-bidi-font-family: Arial;">Youngsters join
the retail industry at lower salaries, get some experience and then move on to
better jobs or back to education. The work pattern of retail industry requires
employees to put in long hours of work which generally cause fatigue and lower
motivation among employees</span><span lang="EN-US" style="font-family: Garamond, serif;"> But with FDI now
allowed the pressure on the Talent pool of this sector will be on raise. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">A recent comment by Planning commission, Deputy Chairman Mr. Montek Singh Ahluwalia is
something noteworthy. He said, “Modern retail produces better quality of jobs.”
He was talking about the alleged criticism that modern retail after
government’s decision to increase foreign direct investment would render many
people jobless.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Now what does this mean to the retail sector?
It is going to benefit both Indian retail and foreign companies like Wal-Mart,
Carrefour, Tesco and many such companies who want to enter the Indian retail
sector or expand their foothold in the country. India with its 110+ billion
population is too huge a market for any foreign company to ignore. In fact many
retail players from various countries have initiated their entry plans in
Indian markets with a prior focus on manning their stores with the right talent
for their brands.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">Our estimates show that Indian retail sector
stands at a $450 billion in size, which gives it the coveted position of being
among top five retail markets in the world. But unfortunately organized retail
sector constitutes a meager 4 per cent of the entire market. The good news
however is that it is expected be 9% of the total retail market by 2015 and 20%
by 2020.</span><span lang="EN-US" style="font-family: Garamond, serif;"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">Despite the retail sector being around for
over 2 decades, a local Baniya store still calls the shots in the retail sector
simply because of their numbers. So it makes me wonder about all the concerns
that increase in FDI in retail sector would render many people jobless and would
lead to shutting of many Kirana stores. Indian retail sector is the </span><span lang="EN-US" style="font-family: Garamond, serif;">second biggest employer in India after
Agriculture.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">With the increase in FDI and the subsequent increase in the flow of
funds, all the retail companies will get into an expansion mode. This would
require them to increase their manpower tremendously. We are not able to find
suitable candidates for existing positions in the sector at ease. What is going
to happen when companies expand? Who is going to man our stores? Where is the
manpower going to come from? Are we really equipped with retail talent to man
our stores post FDI?<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">It is anybody’s guess. People are going to poach from competitors. This
will lead to madness because companies will have to increase the pay of the new
joinees to make the offer attractive and to motivate the candidates to join
them. This seems to be the only option left. We saw that happen in 2006 when
new companies such as Aditya Birla, Reliance Retail, ITC, etc. entered the
retail sector, the salaries rose around 200-400 per cent. This is because
experienced people in this nascent sector are very less. Companies starting
their operations on a massive scale needed experienced & expert retail professionals;
to man their mammoth growth plans. So picking up available talent from the
existing available pool at higher than market price was easier than creating
talent, by investing in training & exposure. The same scene might be
repeated since the expected expansions would be really huge and the experienced
manpower count is comparatively scarce.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">In the last decade, the cost of employment has already reached to about
6% from an earlier 3.5% of the turnover, which the razor thin margin retail
sector, is already grappling with. Also adding to the problem is the fact that
we have many e-tailing companies opening shops almost every other day. India
has </span><span lang="EN-US" style="font-family: Garamond, serif;">the 3rd largest number of
Facebook subscribers in the world with 53 million subscribers in August 2012
and provides a very easy and targeted audience for these websites. Industry
estimates show that the e-commerce market in India for 2012 is estimated to
around $10 billion and expected to grow at the rate 45% to reach $200 billion
by 2020.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Now these companies too have become
attractive for investors and they come with heavy investor backing. They are
also going to need merchandisers and category managers and many senior people
with retail knowledge. The manpower requirements of these companies are almost
similar to a retail company’s requirements except for the frontline sale people
since they sell online. But few of these ecommerce companies are opening up
their stores as well. Other than these e-tailing companies, every retail chain
is also having an ecommerce site of their own to sell their products. So they
are going to need more people to man them. With such a restricted talent pool
its mind boggling to even think that we will be able supply all the required
talent for future expansion plans of retail companies.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">While increase in pay scale is a welcome change
for an employee, it would become a huge challenge for the retailers to sustain
their business, as the cost of employment will increase drastically. It is
important for employees also to understand the larger issues in sudden raise in
pay scale. It would increase the spending power by employees thereby adding to
the inflationary pressures on the economy. So, while on one hand the employees
may get a lot more, as salary, when compared to times before, but they will be
spending much more than they did earlier because of inflation. So a controlled
and gradual rise in income is the only solution to resolve this issue. </span><span lang="EN-US" style="font-family: Garamond, serif;">Retaining the retail talent will become a big
task for all existing players, who will have to entice the talent to stay back.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">So are we going to let market forces take its
own course and shoot up the salaries to an extent that the companies HR
expenses become unmanageable? Is there anything else we could do to avoid the
rush and poaching exercises?<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">There are many solutions to these problems:<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><b><span lang="EN-US" style="font-family: Garamond, serif;">Importance
of training: </span></b><span lang="EN-US" style="font-family: Garamond, serif;">It is
a known fact that<b>, </b>there is no specialized
finishing school for retail sector. </span><span lang="EN-US" style="font-family: Garamond, serif;">A recent government estimate shows that India has 567 universities
attached to it and industry estimates suggest that India produces around 3-5
million graduates every year</span><span lang="EN-US" style="font-family: Garamond, serif;">. A
vast majority of them are unemployable because they lack communication skills. Communication
or soft skills are very important skill in the retail sector. If the retail
sector had a finishing school we could get these candidates to be trained in
these schools and they become employable. Also, the retail companies should
constantly invest time and energy on training its employees, so that they could
take them to a next level in the company. We are in a knowledge economy; no
amount of training will ever go waste. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><span lang="EN-US" style="font-family: Garamond, serif;">Training has a few tangible benefits and many
more intangible benefits. I have always believed in an observation made by Malcolm
Gladwell in one of his bestseller “Outliers”. He said, “</span><span lang="EN-US" style="font-family: Garamond, serif;">“Those three things - autonomy, complexity,
and a connection between effort and reward - are, most people will agree, the
three qualities that work has to have if it is to be satisfying.” So, Salary, is
just one part of the many things that an employee looks for. He needs autonomy
and complexity in work. By autonomy it simply means some sort of freedom to the
work assigned to him and by complexity it means that an employee has to find it
challenging and feeling that he has learnt something new. <o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">So it is important for companies to
understand that money is not the only reason why people quit and seek better
shores. The companies need to understand an employee’s satisfaction levels and
invest in him accordingly. When he feels he is involved in the company
intellectually, many of them may not quit even if they were to get better pay.
That is the kind of impact high-level training could have on an employee.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">To create a balance of high cost of
experienced manpower & the low cost of new entrants, retailer will have to
invest hugely in training the prospective retail professionals. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Campus
selection:<o:p></o:p></span></b></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Indian campuses are bountiful. The quantity
of students who pass out of campuses every year can be a huge market to pick up
for a retail company. While it is true that many of the students in good B - schools
always look for the blue chip company offers, we as an industry have to make an
impact on this thought process so that students start looking forward to
working in retail sector. For that we have to make retail sector attractive
enough for them. Retail sector for many students is not a first choice because
of three important reasons: mandatory to work during weekends and public holidays,
career growth not very evident and finally lack of information or awareness
about the sector. Career growth is not very evident because the sector as a
whole has not created awareness for the people outside the sector. To get over
these problems we have to get out of our old-fashioned thinking and create a
professional working environment for all. <o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Other
sectors:<o:p></o:p></span></b></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">When companies approach us for mid level and
senior level employees, many of them ask for candidates with prior experience
in retail. For few positions, I have a tough time in convincing them to
consider employees in other sector who come up with system knowledge. Yes, it
may take them sometime to understand retail sector, because they have no prior
experience, but in the long run, you have created a new employee for the
sector. That will do well, not just for the company, but also for the sector as
a whole. These companies can try imparting new practices, procedures and
systems that are successful in other industries through these resources. Also,
when you bring in an employee from other established sector, he comes in with
some prior knowledge of the sector, hence he could bring in best practices from
there that could be adapted in retail sector as well. In my opinion, retail
sector should be more open in choosing candidates for their manpower need.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">With all the news and fanfare on FDI, what is
in store for an employee in the sector?<o:p></o:p></span></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-size: large;"><span lang="EN-US" style="font-family: Times, serif;">-<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Garamond, serif;">The
most obvious benefit is new jobs being created.<o:p></o:p></span></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-size: large;"><span lang="EN-US" style="font-family: Times, serif;">-<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Garamond, serif;">Secondly,
the possibility of a higher pay package that may come with the new job<o:p></o:p></span></span></div>
</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-size: large;"><span lang="EN-US" style="font-family: Times, serif;">-<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Garamond, serif;">Thirdly
an employee may get a quicker recognition, promotion and more responsibilities
in terms of work<o:p></o:p></span></span></div>
</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<!--[if !supportLists]--><span style="font-size: large;"><span lang="EN-US" style="font-family: Times, serif;">-<span style="font-family: 'Times New Roman';">
</span></span><!--[endif]--><span lang="EN-US" style="font-family: Garamond, serif;">When
there are more foreign companies in the domestic market, they come with a lot
of established practices. So Indian retail companies who partner with them and
also the employees who work for them will get to learn those practices and
methods which ease the process of manning these stores. Sam Walton, the founder
of Wal-Mart stores in the United States of America summarized the idea of good
practices in his observation. He said, “</span><span lang="EN-US" style="font-family: Garamond, serif;">If you get one good idea, that’s one more than you went
into the store with, and we must try to incorporate it into our company.”</span><span lang="EN-US" style="font-family: Garamond, serif;"><o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">So its time that retail sector as a whole
started thinking out of box. As FDI opens up our minds, pockets and hearts in
the sector, teaching us those best practices from our foreign counterparts,
when we do our own thinking out-of-the-box, there may be something that India
could offer to the global processes in retailing.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;">Only the future can tell us of whether the
FDI is going to be a boon or a bane, as the fight for retail talent will begin
now. Lets hope that, we as the custodians of this sector, will take all
relevant steps to ensure a sustainable growth to the retail sector. Remember,
6% of your topline is the cost of employment, as against 3.5% earlier.</span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: Garamond, serif; font-size: large;"><b>NOTE: This article was published in Images Retail Magazine, October 2012 issue.</b></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<span style="font-size: large;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<div style="text-align: justify;">
<b><span lang="EN-US" style="font-family: "Garamond","serif"; font-size: large; mso-bidi-font-family: "Times New Roman";">About the author:<o:p></o:p></span></b></div>
</div>
<div style="text-align: justify;">
<span lang="EN-US" style="font-family: "Garamond","serif"; font-size: large; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;">Barkat Charania, is the <b>“Chief Executive Officer”</b> of a specialty Retail Executive Search Firm
<b>“Beyond Talent”</b>, founded by Retail
industry stalwart, Mr. Susil S. Dungarwal.
Barkat has over a decade’s experience in placements & Head hunting,
and has been an avid follower of the Retail sector. Beyond Talent Management
Pvt. Ltd. currently, works with many leading retailers, for fulfilling the
talent crunch across various verticals of Retail on a pan India basis.</span></div>
</div>
Beyond Talent Management Pvt. Ltd.http://www.blogger.com/profile/06109132694140306663noreply@blogger.com0